196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

Dan Siroker has always believed in the power of data and experimentation. A former project manager at Google and director of analytics under President Barack Obama, Siroker believes that experimentation should be one of the highest-order cultural values of an organization. To that end, Siroker co-founded Optimizely, a globally adopted software tool that enables businesses to experiment and fine-tune their businesses based on data. From product development to front-end conversions, Siroker believes that a culture of experimentation should start from the top and trickle to the bottom, fueling growth on a large scale. Otherwise, organizations that are too afraid of risk and intolerant of failure end up undermining their ability to innovate. In this interview, Siroker shares his strong belief in the power of experimentation, and how startups can use data to their advantage, now more than ever. He also shares one of the biggest lessons he's learned in his entrepreneurial career, and how he is building a 100-year legacy with his company.

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41: How to Hack Time with Tim Ferriss (not to be missed)

41: How to Hack Time with Tim Ferriss (not to be missed)

We’ve all been curious about the best way to get better at languages, sports, cooking, fitness, and of course, how to start a business. Using a grand total of four hours per week, Tim Ferriss showed u...

3 Maj 201539min

40: The Power of Transparency & Creating a Raving Community with Pat Flynn

40: The Power of Transparency & Creating a Raving Community with Pat Flynn

Getting laid off is enough to make anyone want to crawl into a hole and hide. But Pat Flynn went the other direction. He took the opportunity to open himself up, and put his experience in the spotligh...

30 Apr 20151h 4min

39: Life in the Shark Tank with Barbara Corcoran

39: Life in the Shark Tank with Barbara Corcoran

Barbara Corcoran doesn’t look far past the family tree for inspiration. While many entrepreneurs seek seasoned businesspeople to learn from, Corcoran’s mentor was her mother, not because her mother ma...

21 Apr 201544min

38: Growth Hacking 101 and Creating Epic Courses with Mattan Griffel

38: Growth Hacking 101 and Creating Epic Courses with Mattan Griffel

Mattan Griffel wasn’t prepared for his first job. After he graduated college, a startup company asked him to be their marketer, but he didn’t know how to be a marketer. Mattan had studied philosophy a...

11 Apr 201547min

37: How Justin Gold Turned His Kitchen Hobby Into a Multi-Million Dollar Peanut Butter Powerhouse

37: How Justin Gold Turned His Kitchen Hobby Into a Multi-Million Dollar Peanut Butter Powerhouse

Some people thought entrepreneur Justin Gold was nuts for trying to disrupt the peanut butter market. A decade later, he’s been recognized by Inc. and Ernst & Young as one of the food and beverage sec...

2 Apr 201551min

36: How to Find Mentors and Overcome Adversity with Sean Stephenson

36: How to Find Mentors and Overcome Adversity with Sean Stephenson

Bleeding brain. Fractured skull. Concussion. These were the effects. The event was just as sudden. One Thursday in late July, Sean Stephenson took his dog for a stroll. Then he fell — ripped from his ...

28 Mars 201550min

35: Cold Hard Business Advice & How to Dominate Your Goals with Multi-Millionaire Steve Mehr

35: Cold Hard Business Advice & How to Dominate Your Goals with Multi-Millionaire Steve Mehr

This is not your typical interview where I interview someone well known in the entrepreneurial space.   Steve Mehr is an entrepreneur, businessman, all round hustler and the founder of an Ad Agency ca...

21 Mars 20151h 2min

34: Epic Marketing Strategies & Customer Development 101 With Rob Rebholz of Spaceways

34: Epic Marketing Strategies & Customer Development 101 With Rob Rebholz of Spaceways

A very long time ago before I even considered starting a business, I once read that the self storage industry was a brilliant business model, and a booming industry. Little did I know 4-5 years later ...

12 Mars 201538min

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