196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

Dan Siroker has always believed in the power of data and experimentation. A former project manager at Google and director of analytics under President Barack Obama, Siroker believes that experimentation should be one of the highest-order cultural values of an organization. To that end, Siroker co-founded Optimizely, a globally adopted software tool that enables businesses to experiment and fine-tune their businesses based on data. From product development to front-end conversions, Siroker believes that a culture of experimentation should start from the top and trickle to the bottom, fueling growth on a large scale. Otherwise, organizations that are too afraid of risk and intolerant of failure end up undermining their ability to innovate. In this interview, Siroker shares his strong belief in the power of experimentation, and how startups can use data to their advantage, now more than ever. He also shares one of the biggest lessons he's learned in his entrepreneurial career, and how he is building a 100-year legacy with his company.

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575: Ty Haney on Being Ousted From Her Own Company: The Lesson's Learnt & How to Bounce Back

575: Ty Haney on Being Ousted From Her Own Company: The Lesson's Learnt & How to Bounce Back

In this episode, Ty Haney, founder of Outdoor Voices, shares how she turned her public downfall into the blueprint for an even bigger comeback—building multiple new brands and redefining how community...

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574: He's Building a $250M+ Business That Measures Success in Lives Saved | Andrew Lacy

574: He's Building a $250M+ Business That Measures Success in Lives Saved | Andrew Lacy

In this episode, Andrew Lacy, founder of Prenuvo, shares how he went from two startup exits to building one of the fastest-growing health tech companies in the world—revolutionizing preventative healt...

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573: Building a $74M a Year Beauty & Community Empire | Trinny Woodall

573: Building a $74M a Year Beauty & Community Empire | Trinny Woodall

In this episode, Trinny Woodall, founder of Trinny London, shares how she turned her mission to help women feel confident into a multi-million dollar global beauty brand. She reveals: • Why she fo...

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572: (Solo) How to Build a Brand That’s Uncopyable: Even If Your Idea Gets Stolen

572: (Solo) How to Build a Brand That’s Uncopyable: Even If Your Idea Gets Stolen

Worried someone’s going to steal your business idea? You’re not alone — and you’re not powerless. In this short episode, I’m sharing exactly what to do when copycats come for your product — because...

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571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers

571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers

In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience. She revea...

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570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI

570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI

In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy ...

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569: The Email Expert - How to Get Your Customers Attention

569: The Email Expert - How to Get Your Customers Attention

In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most eco...

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568: No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it

568: No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it

In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a ha...

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