195: From Pro Skateboarder to Running a Brand-Building Empire, With Rob Dyrdek of Dyrdek Machine

195: From Pro Skateboarder to Running a Brand-Building Empire, With Rob Dyrdek of Dyrdek Machine

Growing up as a fanatical skateboarder first in Ohio and then moving to California as a teen to pursue skating professionally, many of his friends and fellow skateboarders were older than him and running their own businesses. From a very young age, he was steeped in skateboarding’s DIY culture, always on the lookout for the next frontier in the sport, or scrappy new brand to emerge from the scene. From skate shops to clothing companies, Dyrdek was exposed to a variety of entrepreneurial ventures early in life. Key Takeaways The core traits Dyrdek looks for when investing in businesses and entrepreneurs What his “core to more” philosophy is and how it contributes to a company’s longevity Dyrdek’s many business successes (and failures) and what he learned from each

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654: The Hoodie That SAVED Their Business ($5M in 2 Years) | Boys Lie

654: The Hoodie That SAVED Their Business ($5M in 2 Years) | Boys Lie

Tori Robinson and Leah O'Malley launched Boys Lie as a cosmetics brand with 16+ SKUs and generated $250,000 in revenue in year one—against $250,000 in debt. But they discovered customers only wanted...

23 Apr 56min

653: (Solo) Why Community Is the Most Undervalued Asset in E-Commerce Right Now

653: (Solo) Why Community Is the Most Undervalued Asset in E-Commerce Right Now

Most e-commerce founders treat influencer marketing and community like two separate strategies — two separate budgets, two separate teams. But that split is exactly why so many brands hit a ceiling th...

20 Apr 8min

652: IM8 Founder: What It REALLY Takes to Build a $200M Supplement Brand

652: IM8 Founder: What It REALLY Takes to Build a $200M Supplement Brand

Danny Yeung went from selling baseball cards at age 12 to scaling Ubuy-Ibuy to nearly a million a month in revenue in just six months before Groupon acquired it in 2010. Then during Covid, he launch...

16 Apr 1h 2min

651: From 7 Years In Recruitment To $60K In 6 Months Selling Mouth Tape

651: From 7 Years In Recruitment To $60K In 6 Months Selling Mouth Tape

Michael Forshaw read a book, taped his mouth shut every night for a year, and then built a business out of it — launching Breath Sleep Tape from idea to live store in just ten weeks. A recruiter by...

15 Apr 30min

650: The Lie About Social Media Growth (And What Actually Works in 2026)

650: The Lie About Social Media Growth (And What Actually Works in 2026)

Most founders are still treating social media as a vanity channel — a place for likes, views, and followers. And here's the tough truth: if your social media isn't converting into customers, subscribe...

13 Apr 10min

649: We Had 3 Weeks Left… This Saved My $35M/Year Company

649: We Had 3 Weeks Left… This Saved My $35M/Year Company

Christina Stembel built Farmgirl Flowers into a $55 million bootstrapped business by 2021, betting on simplicity, direct-to-consumer, and zero VC money. Then as Covid vaccines became widely availabl...

9 Apr 52min

648: (Solo) Why the Best Brands Create Moments, Not Just Products

648: (Solo) Why the Best Brands Create Moments, Not Just Products

The brands that win don't just deliver products. They create moments. And once you see this pattern, you start noticing it everywhere. I recently came across a concept from one of our course instru...

6 Apr 7min

647: I Started a Jewelry Brand With $25K and the WRONG Business Model | Noura Sakkijha

647: I Started a Jewelry Brand With $25K and the WRONG Business Model | Noura Sakkijha

Noura Sakkijha is a third generation jeweler who realized the entire fine jewelry industry was fundamentally broken—built on the outdated idea that men buy diamonds for women, not that women buy the d...

2 Apr 48min

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