184: The Unconventional Approach That Built an Online Education Empire of 3M Students, With Ajit Nawalkha of Mindvalley

184: The Unconventional Approach That Built an Online Education Empire of 3M Students, With Ajit Nawalkha of Mindvalley

Unlike most entrepreneurs, Ajit Nawalkha doesn't focus on profit, revenue, sales, or customer surveys to grow his company. He's also been known to abandon some of his products, even when they're highly profitable, if they don't align with his vision. An unconventional approach, to be sure, but his personal development school Mindvalley has more than 3 million students and counting. So what does Nawalkha focus on? His mission is to create life-changing experiences for his customers, and does so by bringing them instruction from some of the most powerful speakers of our time. Nawalkha’s main goal is not to develop products, but to create "heart-centered experiences." And he believes this is the key to Mindvalley’s success in its quest to move their business—and all of humanity—forward. In this unique interview, you will learn exactly how Mindvalley creates these amazing client experiences, and its unconventional philosophy for measuring success. Nawalkha and Mindvalley have risen to the top by focusing not on conventional indicators of growth, but on making the world a better place—one client experience at a time. Key Takeaways How Mindvalley validates its products and finds out what its customers want (without using surveys) Mindvalley’s secret sauce to creating amazing experiences for its clients What many new entrepreneurs get wrong that limits their ability to grow and scale How Mindvalley measures success (it has nothing to do with revenue and churn rate)

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520: How An Elite Footballer Built A Billion Dollar Sneaker Brand | Tim Brown [VIDEO]

520: How An Elite Footballer Built A Billion Dollar Sneaker Brand | Tim Brown [VIDEO]

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519: In Retrospect - Tony Robbins

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518: The Craziest Stories

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517: We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd

517: We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd

Ava Chandler-Matthews and Bec Jefferd spent their entire careers building an unfair advantage before starting Ultra Violette. The former product development colleagues at Mecca spent two and a half ye...

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516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

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515: Building Yeezy with Kanye and Why He Left Adidas | Eric Liedtke

515: Building Yeezy with Kanye and Why He Left Adidas | Eric Liedtke

When Kanye calls you on a Sunday night, you pick up. That was Eric Liedtke’s life for years as the head of global brands at Adidas, where he was instrumental in building the Yeezy brand and scaling th...

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514: He Made $2.8M Getting People High | Nick Shackelford

514: He Made $2.8M Getting People High | Nick Shackelford

Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when ...

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513: Why Twitter Rejected His AI Tool | Alex Elias

513: Why Twitter Rejected His AI Tool | Alex Elias

When Alex Elias started Qloo, “artificial intelligence” was a dirty word. A decade later, Qloo is a pioneer in AI. Qloo is an AI decision-making platform that helps corporate clients predict audience ...

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