165: Marketing Guru Neil Patel on Why Building a Personal Brand Was His Biggest Mistake
The Foundr Podcast with Nathan Chan15 Sep 2017

165: Marketing Guru Neil Patel on Why Building a Personal Brand Was His Biggest Mistake

After 16 years in the game, Patel has established himself as one of the most prolific marketers in the world. Hundreds of thousands of entrepreneurs eagerly await his latest blog post, video, or product. And yet, Patel says, more than anything, he deeply regrets building a personal brand. Pretty shocking, considering the majority of Patel's businesses have been built off the back of his personal brand and status as an influencer. "If I had to do it all over again I wouldn't build a personal brand, it was the biggest mistake of my career. I built a personal brand by accident," Patel says. For all the benefits and advantages Patel's personal brand has brought him, he also feels that it's seriously held him back in other areas he wants to pursue. While it's brought him more clients as a consultant, that very same notoriety has made it difficult for him to even build businesses without encountering problems. But, like any other entrepreneur, Patel isn't stuck on what might have been. He's here to talk with us about what he's doing now, and how he manages to wield the double-edged sword of having millions of people recognize his name as an entrepreneur and a marketer. In this episode you'll learn: Simple marketing hacks that anyone can use right now Why building a personal brand can hold you back as much as it can provide opportunities for success A behind-the-scenes look at what Patel is working on right now and his past businesses The astoundingly simple way to create content that drive you traffic, qualify leads, and boost your SEO What most people get wrong about content marketing according to Patel & so much more!

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326: How Skillshare Co-Founder Malcolm Ong Has Transformed Multiple Industries—From Education To Media

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324: How Vital Proteins’ Kurt Seidensticker Generated Insane Consumer Demand For Collagen

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323: How To Take A Profit-First Mindset During A Pandemic, According to Mike Michalowicz

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322: The Rise Of Messenger Marketing, With ManyChat Co-Founder and CEO Mikael Yan

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Mikael Yan, Co-Founder and CEO, ManyChat When Mikael Yan launched ManyChat in 2015, other messaging apps were trying to impress investors with their fancy AI and NLP technologies. But not him. Instead...

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321: Birchbox’s Katia Beauchamp On Scaling Relationships, Building Trust, And More

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