165: Marketing Guru Neil Patel on Why Building a Personal Brand Was His Biggest Mistake

165: Marketing Guru Neil Patel on Why Building a Personal Brand Was His Biggest Mistake

After 16 years in the game, Patel has established himself as one of the most prolific marketers in the world. Hundreds of thousands of entrepreneurs eagerly await his latest blog post, video, or product. And yet, Patel says, more than anything, he deeply regrets building a personal brand. Pretty shocking, considering the majority of Patel's businesses have been built off the back of his personal brand and status as an influencer. "If I had to do it all over again I wouldn't build a personal brand, it was the biggest mistake of my career. I built a personal brand by accident," Patel says. For all the benefits and advantages Patel's personal brand has brought him, he also feels that it's seriously held him back in other areas he wants to pursue. While it's brought him more clients as a consultant, that very same notoriety has made it difficult for him to even build businesses without encountering problems. But, like any other entrepreneur, Patel isn't stuck on what might have been. He's here to talk with us about what he's doing now, and how he manages to wield the double-edged sword of having millions of people recognize his name as an entrepreneur and a marketer. In this episode you'll learn: Simple marketing hacks that anyone can use right now Why building a personal brand can hold you back as much as it can provide opportunities for success A behind-the-scenes look at what Patel is working on right now and his past businesses The astoundingly simple way to create content that drive you traffic, qualify leads, and boost your SEO What most people get wrong about content marketing according to Patel & so much more!

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26: The Eventbrite Story - Building a $1 Billion Startup with Julia Hartz

26: The Eventbrite Story - Building a $1 Billion Startup with Julia Hartz

Meet Kevin and Julia Hartz. In 2003, Kevin and Julia were sat next to each other at the Santa Barbara wedding of mutual friends. They hit it off, and the rest, as they say, is history. In 2006, they c...

16 Jan 201553min

25: How to Get more Traffic, Users, Sales & Conversions with Derek Halpern from Social Triggers

25: How to Get more Traffic, Users, Sales & Conversions with Derek Halpern from Social Triggers

Forget social media. When it comes to marketing techniques, newer isn’t always better, according to marketing wunderkind Derek Halpern.    You just started your blog. And now you’re ready to set the f...

13 Jan 201545min

24: Andy Sheats -The $100 Million Founder Who Didn’t Want to Start a Business

24: Andy Sheats -The $100 Million Founder Who Didn’t Want to Start a Business

Forget everything you know, and everything you think you know, about starting a startup. If Andy Sheats' success with health.com.au tells us anything — and let's be clear, when you're bringing in $100...

8 Jan 201549min

23: Telling Your Boss to Go Shove It & Become a Remarkable Misfit Traveling The World with AJ Leon

23: Telling Your Boss to Go Shove It & Become a Remarkable Misfit Traveling The World with AJ Leon

AJ Leon walks backs to his corner office on the 28th floor. He closes the door behind him and walks past his $8,200 mahogany desk to his window. He surveys the stark Manhattan skyline in the winter mo...

6 Jan 201557min

22: My Startup Failed & Here is What You Can Learn From it with Nikki Durkin

22: My Startup Failed & Here is What You Can Learn From it with Nikki Durkin

This is a story not to be missed.   So often in the startup world, we only hear about the successes, the acquisitions, and how much money this person is making.   But how about the real story of entre...

4 Jan 201548min

21: True Hospitality in the Hamptons - What it Takes to Build a top Bed & Breakfast in the Hamptons with Gary Muller

21: True Hospitality in the Hamptons - What it Takes to Build a top Bed & Breakfast in the Hamptons with Gary Muller

A life in the Hamptons, running a picturesque inn perched at the end of Long Island, sharing fine food and drink with visitors from around the world. Sounds like a version of heaven to many.   Without...

31 Dec 20141h 2min

20: How Danae Ringelmann and Indiegogo Helped Start a Funding Revolution

20: How Danae Ringelmann and Indiegogo Helped Start a Funding Revolution

You can fund your baby on the Internet. That’s the world we live in. One in which a couple who wanted a child but could not conceive naturally were able to turn to strangers on the web to raise money ...

30 Dec 201435min

19: The Real Battle Scars of an Entrepreneur - The Brent Grundy Story

19: The Real Battle Scars of an Entrepreneur - The Brent Grundy Story

Brent Grundy was a man with a simple business idea who built his empire from the ground up, and became living proof that someone can go from flat broke to running a business that turns over $32 millio...

26 Dec 201451min

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