160: The Not-So Obvious, But Ridiculously Successful Strategy on Building a Business with Brian Clark of Copyblogger

160: The Not-So Obvious, But Ridiculously Successful Strategy on Building a Business with Brian Clark of Copyblogger

"The truth is I didn't like working for somebody else." Most entrepreneurs start their own business because they want to take charge of their own destiny, and for Brian Clark, the CEO and founder of Rainmaker Digital, Copyblogger, StudioPress, and the Rainmaker Platform, his story doesn't start off any different. It doesn't matter if you haven't heard of Clark before, but if you've been anywhere near the startup space in the past 15 years or so, you've undoubtedly felt his influence. With his first successful business he stuck with what he knew, taking his four years of experience in law and starting his own small law firm. He quickly set himself apart from the rest of the competition with his natural marketing instincts and his ability to build an audience. "What most young attorneys can't do is develop clients, and I figured out how to do that. And in that moment an entrepreneur was born. I was just so amazed that I could develop a business by myself with just an email newsletter. No one understood what I was doing at the time, they thought I was crazy, but it worked!" Clark says. A few years, and a couple more businesses later, Clark began working on a small blog that would come to be known as Copyblogger, one of the most influential content marketing blogs in the industry. Some of the world's top content marketers can fondly remember turning to Copyblogger early in their careers to learn how to write better headlines and become better writers. Clark helped blaze the trail for this new style of marketing, and to this day, he's still pushing the boundaries of what is possible. While most people are still trying to figure out whether to focus on building the perfect product or growing their audience, Clark has devised a strategy that's allowed him to do both at the same time, all while growing his multiple businesses at warp speed. It should really come as no surprise that, here at Foundr, much of our own business model and content marketing efforts have been directly inspired by Clark and his successes. This is why we're very excited to present to you this eye-opening interview with the one and only Brian Clark. In this episode you will learn: The chicken or the egg? Settling the startup debate between which comes first: building the perfect product or building your audience What are you good at? How Clark finds co-founders who complement his strengths and weaknesses The unique business model of combining content, SaaS, digital and physical products for maximum profit Clark's step-by-step instructions on how to build the perfect product Why people aren't paying attention to your brand and what you can do about it & so much more!

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355: How Jimmy Choo Found Its Footing As A Global Disrupter: Tamara Mellon

355: How Jimmy Choo Found Its Footing As A Global Disrupter: Tamara Mellon

As someone who always knew they had a passion for fashion, Tamara Mellon has come a long way from working in a PR firm. As founder of luxury shoe brand Jimmy Choo, founder of a new direct-to-consumer brand bearing her own name, and author of In My Shoes, Mellon is a game-changer in the fashion industry.    In this interview, Nathan Chan sits down to speak with one of the most influential figures in the fashion industry to discuss every step of her journey in the fashion industry. Not only has Mellon displayed an uncanny knack for marketing and branding, but she’s also redefined the way we think about shopping.    A must-listen for anyone with a love for fashion, shoes, and disrupting the industry, Mellon gives a refreshingly wholesome insight into the world of entrepreneurialism.   Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please make sure to leave us a 5-star review, and let us know who you want to see next. Website: http://www.foundr.com Success Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

27 Apr 202145min

354: What Yoni Assia Of eToro Learned During Dinner with Warren Buffett

354: What Yoni Assia Of eToro Learned During Dinner with Warren Buffett

In this episode of the Foundr podcast, CEO and founder of eToro Yoni Assia sits down to discuss how he built his empire, getting dinner with Warren Buffett, and how he scaled the world's largest social media investment network.   As someone who has always been passionate about connecting finance and technology, Assia says that he was always someone who loved the intersection between technology and finance. As his second startup, eToro was created to simplify the user experience to make trading and investing something that is accessible for more people.   With a global company spanning 12 offices, over 1000 employees, and now reaching 20 million registered users, Assia’s ability to scale a business successfully is nothing short of incredible.

20 Apr 202149min

353: Turning Your Side-Hustle Into A $1B Empire: Shutterstock’s Jon Oringer

353: Turning Your Side-Hustle Into A $1B Empire: Shutterstock’s Jon Oringer

After launching 9 companies, Jon Oringer didn’t really think that his 10th company Shutterstock would be the one to stand out from the crowd. Started as a side-hustle, Oringer launched the stock photography business with $10k. Today, his estimated net worth is sitting at $1.5B. Safe to say that Oringer’s journey has been pretty impressive.    Based out of New York, Shutterstock is a global provider of stock photography, stock footage, stock music, and editing tools used by the world over.    In this Foundr podcast episode, Nathan Chan sits down to speak with Oringer to discuss how he launched Shutterstock, creating the first pop-up blocker, and what he believes will be the future of Fintech and entrepreneurialism.

13 Apr 202139min

352: The Music Industry Disrupter: How Ola Sars Helped Build A $3 Billion Start-Up

352: The Music Industry Disrupter: How Ola Sars Helped Build A $3 Billion Start-Up

In this digital age, music streaming and subscriptions have quickly become the norm. This week at Foundr, we were lucky enough to speak to an entrepreneur who was there for the rise of streaming and the music-tech space: Ola Sars.     Before he was founder and CEO of the fastest growing B2B music streaming service, Soundtrack Your Brand, Ola was co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world's first DJ driven music platform.   Foundr’s Nathan Chan sits down with Ola Sars to map out his incredible journey through one of the most complex industries in the modern world: the music industry.

6 Apr 202157min

351: 0- $100m In 3 Years: How Gail Becker, Founder of CAULIPOWER Changed The Game

351: 0- $100m In 3 Years: How Gail Becker, Founder of CAULIPOWER Changed The Game

In this delicious interview, Nathan Chan sits down with CAULIPOWER founder Gail Becker to find out how she took her ecommerce company from $0 to $100M in just 3 years.    Becker takes us on her tasty food brand journey, from her experience in corporate life as a marketer, to branching into the unknown to create something she wanted to see on the market: more food options for celiacs.    Listen in as she discusses the process of getting her product into 25,000 stores on her first try and the future of Amazon.   This interview is perfect for anyone interested in entering the food industry, as Becker lays out everything she has learned along the way. And why in life, you should do something that you love.

30 Mars 202149min

350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

Coming from a long line of shoemakers, it seemed only natural that Joe Foster follow in his family’s footsteps, but instead Foster decided to push his horizons even further and create a brand that would become a legacy. Listen in as Foster shares his incredible journey through generations of shoemakers to bring us the global brand we know today: Reebok.    Foster’s entrepreneurial journey is nothing short of inspiring, as he took the company through ups and downs, broke into competitive markets, and created a niche in the market for his brand. Acquired by Adidas in 2005 for a whopping $3.8 billion, Foster has since retired and authored a book: “Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand”.   In this astounding interview, Nathan Chan and Foster discuss the entrepreneurial journey, and everything Foster has learned along the way when it comes to business and brand.

23 Mars 20211h 9min

349: 1 Billion Downloads, Kim Kardashian, and The Future Of AI: PicsArt’s Hovhannes Avoyan

349: 1 Billion Downloads, Kim Kardashian, and The Future Of AI: PicsArt’s Hovhannes Avoyan

When his 10 year old daughter was upset by negative comments posted about her artwork, Hovhannes Avoyan decided to do something about it. Almost a decade later, over 1 billion app downloads and 150 million active monthly, PicsArt has become a global movement.    Before founding PicsArt, Hovhannes Avoyan was already a successful entrepreneur with five startups that he sold to Lycos, Bertelsmann, GFI, TeamViewer, and HelpSystems. With a strong understanding of the market, scaling, and what it takes to build a viable business, it’s no wonder that PicsArt raised over $45m capital and now boasts partnerships with the world’s biggest influencers like Kim Kardashian.   In this inspiring interview hosted by Nathan Chan, Avoyan discusses the importance of creating a safe space for creative expression, why community matters for a business, the future of AI and its place in design and art, and why he believes failure is part of success.

16 Mars 202149min

348: 15 Power Ups You Need To Build A Successful Business With Eric Siu Of Single Grain

348: 15 Power Ups You Need To Build A Successful Business With Eric Siu Of Single Grain

Power up, level up, and get ready to take your business to the extreme, with this incredible interview with Single Grain’s Eric Siu.    A former pro-gamer, Siu has been on the quintessential entrepreneur’s journey. He’s faced scaling issues, failure, and trying to do too much at once, and now he is ready to reveal why he believes gamers make the best entrepreneurs.   In this electrified interview with Foundr, Siu discusses why every founder needs to have a good understanding of marketing, essential long-term skills you need to have, and why he predicts Clubhouse will be the ultimate training ground for entrepreneurs.

9 Mars 202143min

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