160: The Not-So Obvious, But Ridiculously Successful Strategy on Building a Business with Brian Clark of Copyblogger

160: The Not-So Obvious, But Ridiculously Successful Strategy on Building a Business with Brian Clark of Copyblogger

"The truth is I didn't like working for somebody else." Most entrepreneurs start their own business because they want to take charge of their own destiny, and for Brian Clark, the CEO and founder of Rainmaker Digital, Copyblogger, StudioPress, and the Rainmaker Platform, his story doesn't start off any different. It doesn't matter if you haven't heard of Clark before, but if you've been anywhere near the startup space in the past 15 years or so, you've undoubtedly felt his influence. With his first successful business he stuck with what he knew, taking his four years of experience in law and starting his own small law firm. He quickly set himself apart from the rest of the competition with his natural marketing instincts and his ability to build an audience. "What most young attorneys can't do is develop clients, and I figured out how to do that. And in that moment an entrepreneur was born. I was just so amazed that I could develop a business by myself with just an email newsletter. No one understood what I was doing at the time, they thought I was crazy, but it worked!" Clark says. A few years, and a couple more businesses later, Clark began working on a small blog that would come to be known as Copyblogger, one of the most influential content marketing blogs in the industry. Some of the world's top content marketers can fondly remember turning to Copyblogger early in their careers to learn how to write better headlines and become better writers. Clark helped blaze the trail for this new style of marketing, and to this day, he's still pushing the boundaries of what is possible. While most people are still trying to figure out whether to focus on building the perfect product or growing their audience, Clark has devised a strategy that's allowed him to do both at the same time, all while growing his multiple businesses at warp speed. It should really come as no surprise that, here at Foundr, much of our own business model and content marketing efforts have been directly inspired by Clark and his successes. This is why we're very excited to present to you this eye-opening interview with the one and only Brian Clark. In this episode you will learn: The chicken or the egg? Settling the startup debate between which comes first: building the perfect product or building your audience What are you good at? How Clark finds co-founders who complement his strengths and weaknesses The unique business model of combining content, SaaS, digital and physical products for maximum profit Clark's step-by-step instructions on how to build the perfect product Why people aren't paying attention to your brand and what you can do about it & so much more!

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562: The Billion Dollar Woman Behind The Rock & Henry Cavill | Dany Garcia (Best of Foundr) [VIDEO]

562: The Billion Dollar Woman Behind The Rock & Henry Cavill | Dany Garcia (Best of Foundr) [VIDEO]

In this episode, Dany Garcia - founder, producer, chairwoman, and the powerhouse behind brands like ZOA Energy, Teremana Tequila, GSTQ, Seven Bucks Productions, and the XFL—shares how she built a billion-dollar business empire from scratch. She shares: • How she went from finance to managing Dwayne Johnson and producing blockbuster films • Why she “fires herself” from roles to grow her companies faster • The mindset needed to lead high-performance brands across fashion, sports, and film • How she built GSTQ from a teenage idea into a mindset-driven fashion label • The origin story behind buying and reinventing the XFL• Why obsession and ROI go hand-in-hand when creating legacy brands If you’re an entrepreneur thinking bigger, craving full creative control, or balancing multiple business ventures—Dany’s insights will shift your perspective entirely. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Dany Garcia Instagram → ⁠Click here⁠ Website → ⁠Click here⁠ LinkedIn → ⁠⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

2 Maj 46min

561: $300M Worth of Facebook Ads Advice in 45 Minutes | Jordan Menard

561: $300M Worth of Facebook Ads Advice in 45 Minutes | Jordan Menard

In this episode, Jordan Menard breaks down what it really takes to scale Facebook ads in 2025. He shares why creative is now the targeting, why brands need to focus more on offers than tactics, and how to fix your conversion economics to unlock serious scale. Jordan also walks through his exact ad creative process—including scripting, ad types, and how to test offers to find your hero. If you're spending money on ads and not getting results, this episode will change the way you approach performance marketing forever. Listen to Nathan and Jordan discuss: - How Jordan built a $300M+ track record in Facebook ads without a website or outbound marketing - Why scaling doesn’t start in Ads Manager—it starts with better inputs: offer, creative, numbers - The four leverage points that unlock profitable scale: product, audience, margins, and operations - How to use AI to generate ad angles and customer pain points - The two creative briefs Jordan uses for every ad: scripted for actors, unscripted for influencers And much more business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

25 Apr 45min

560: The College Dropout Who Built an $11 billion Toy Empire | Nick Mowbray (Best of Foundr) [VIDEO]

560: The College Dropout Who Built an $11 billion Toy Empire | Nick Mowbray (Best of Foundr) [VIDEO]

What You’ll Learn in This Episode In this episode, Nick Mowbray, co-founder of ZURU, shares how a backyard hot air balloon project turned into a global toy and consumer goods empire with over $3 billion in projected revenue. He shares: • Why he and his brother lived off cents for 7 years in China to make ZURU work • The brutal lessons learned from getting sued as young entrepreneurs • How their first viral product generated $100M+ in revenue • The “2% better every week” mindset that helped them outpace Hasbro & Mattel • Why they never raised VC money—and still scaled to billions This is a raw, relentless look at what it actually takes to go from zero to global dominance—without outside funding. If you want to scale fast, build lean, and think bigger, you’ll want to listen to this one. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Nick & ZURU Nick's Instagram → ⁠Click here⁠ ZURU Website → ⁠Click here⁠ ZURU's Instagram → ⁠⁠Click here⁠⁠ ZURU's LinkedIn → ⁠⁠Click here⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

18 Apr 43min

559: How a $100M Exit Left This 30 Year Old Lost | Jake Kassan

559: How a $100M Exit Left This 30 Year Old Lost | Jake Kassan

What You’ll Learn in This Episode In this episode, Jake Kassan, co-founder of MVMT Watches, reveals the emotional rollercoaster of building and selling a business for $100M—and what came after. He shares: • How he scaled Movement from a $5,000 credit card to a $100M exit • The loneliness and identity crisis he faced after selling • Why chasing money alone didn’t fulfill him • The creative spark that led him to YouTube • His advice for founders struggling with burnout or searching for meaning If you’re a founder chasing big goals, feeling stuck, or wondering what comes next—this episode is packed with raw, honest insights that rarely get shared. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click here → Already selling and want to scale? Click here Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started. Connect With Nathan Chan Instagram → Click Here LinkedIn → Click here Connect With Jake Kassan Instagram → Click here YouTube → Click here Follow Foundr for More Business Growth Strategies YouTube → Click here Website → Click here Instagram → Click here Facebook → Click here Twitter → Click here LinkedIn → Click here Podcast → Click here

11 Apr 49min

558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill

558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill

In this episode, Tori Gill shares how she transitioned from being a barber to launching a six-figure sunscreen brand in just three months. She dives into how she identified a gap in the market, built a brand that resonated with parents, and leveraged Instagram and organic marketing to drive rapid sales. Tori also reveals how she balanced starting the business while still working her day job and the lessons she’s learned about manufacturing, branding, and scaling a product-based business. Listen to Nathan and Dan discuss: - How Tori built a waitlist and used urgency to generate first-day sales - The viral Instagram moment that helped Sun & Daughter take off - The challenge of getting TGA approval for sunscreen and how she navigated regulations - The role of upsells and complementary products like hats and brushes in boosting revenue - The future of Sun & Daughter and plans for expansion beyond sunscreen And much more early stage business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

4 Apr 45min

557: She Went From $0 to $100M Selling Coffee Scrubs | Jessica Hatzis (Best of Foundr) [VIDEO]

557: She Went From $0 to $100M Selling Coffee Scrubs | Jessica Hatzis (Best of Foundr) [VIDEO]

In this episode, Jess Hatzis shares the journey of how she and her co-founders built Frank Body into a $100M skincare brand with just $10,000. Jess dives deep into the power of brand voice, why traditional beauty marketing was broken, and how Frank Body pioneered influencer-driven marketing before it became mainstream. She also reveals how the brand navigated copycats, expanded into retail, and evolved beyond its Instagram-famous coffee scrub. Entrepreneurs will gain insights into creating a standout brand, scaling without losing authenticity, and adapting to market shifts over time. Listen to Nathan and Jessica discuss: - How Frank Body’s first Instagram marketing campaign changed the beauty industry - The power of crafting a unique brand voice and treating brands like people - Why Frank Body stopped sending free products to influencers and pivoted to a structured ambassador program - The strategy behind shifting from an "Instagram brand" to a serious player in the skincare market - The challenges of growing a team, defining co-founder roles, and learning to delegate And much more branding advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

28 Mars 42min

556: From Broke to $100M+ in SaaS – Dan Martell (Best of Foundr) [VIDEO]

556: From Broke to $100M+ in SaaS – Dan Martell (Best of Foundr) [VIDEO]

In this episode, Dan Martell shares his journey from troubled youth to building and exiting multiple SaaS businesses. Dan reveals the strategies behind his Buy Back Your Time framework, showing entrepreneurs how to scale efficiently without burning out. He also discusses his early business failures, the lessons he learned from selling companies, and why understanding leverage is the key to sustainable success. This conversation is packed with insights on hiring, leadership, and building a high-growth SaaS company while maintaining balance. Listen to Nathan and Dan discuss: - Dan’s journey from rock bottom to building successful SaaS businesses - The Buy Back Your Time framework and how to scale without burnout - The 1-3-1 method for decision-making and empowering teams - The four types of leverage every entrepreneur needs to scale - Bootstrapping vs. raising capital: when and why to take funding - How SaaS founders can optimize pricing, retention, and customer success - And much more business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

21 Mars 41min

555: From Losing $5M to Making $50M with just ONE Product | Matthew Orlic

555: From Losing $5M to Making $50M with just ONE Product | Matthew Orlic

In this episode, Matthew Orlic shares how he built Qure Skincare into a $50M+ brand in just three years. After losing $5M when Dick Smith collapsed overnight, Matthew had to reinvent himself, shifting from wholesale to digital marketing and mastering a multichannel e-commerce approach. He dives into how he applied four key leverage points—product, audience, margin, and operating costs—to scale sustainably without relying on Meta ads. This conversation is filled with invaluable insights for entrepreneurs on mindset, resilience, and building a profitable brand in today’s competitive market. Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

14 Mars 53min

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