149: How to Use Influencer Marketing to Generate Millions with Gretta Rose van Riel of SkinnyMeTea

149: How to Use Influencer Marketing to Generate Millions with Gretta Rose van Riel of SkinnyMeTea

In 2012, Gretta Rose van Riel, like most aspiring entrepreneurs, found herself spending all of her free time building a business. It was nothing more than a passion project at the time, something to do in her spare time when she wasn't working at her day job. Despite the fact that she had no real plans to become a full-time entrepreneur with her own business, it wasn't long before that passion project grew into something bigger. She soon knew that this was something she just had to devote all of her time and energy to. "Basically, I had an idea that resonated with me so strongly, I just knew that it was something that I had to pursue," van Riel says. The result was a multimillion-dollar ecommerce business called SkinnyMe Tea, the world's first teatox using the natural benefits of tea to help you achieve your health, fitness, and nutrition goals. That alone is impressive enough, but what really separates van Riel from the rest of the pack is that she didn't just build one multimillion-dollar business, she's built many. In five years, Van Riel has transformed herself from just another employee to serial entrepreneur, with multiple ecommerce businesses under her belt. She's effectively cracked the code on how to successfully build a business online, including coming up with the perfect idea, the best way to market it, and how to rapidly scale. In this week's episode you will learn: How to build an incredibly loyal customer base through social media The easiest way to hack into the power of influencer marketing to build your brand Gretta's method to developing the perfect product from idea, to validation, to selling Why Instagram should be your number one channel for customers and sales The foolproof marketing formula guaranteed to double your revenue & much more!

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493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon

493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon

Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash cour...

12 Jan 202444min

492: How Branding Reduces Acquisition Costs with Richard Li of July

492: How Branding Reduces Acquisition Costs with Richard Li of July

We last chatted with Richard Li, the founder of the luggage brand July, right before the pandemic changed travel forever. In Li’s return to the podcast, we’ll hear how he survived the past three years...

5 Jan 202430min

491: Build Better Ads Using AI with Nick Schakelford of Structured Social

491: Build Better Ads Using AI with Nick Schakelford of Structured Social

Listener favorite Nick Shackelford returns to the podcast to share the current state of paid ads and how to incorporate AI in building them. Shackelford is the co-founder and managing partner at Struc...

22 Dec 202344min

490: Why Trinny Woodall Still Replies to DMs

490: Why Trinny Woodall Still Replies to DMs

Trinny Woodall returns to the podcast for a deep dive into AI and how she’s evolving Trinny London in a changing DTC landscape. Woodall is confident, direct, ambitious, and fabulous before fabulous wa...

15 Dec 202356min

489: Creating Humanized Automations Using AI with Nat Choprasert of Future AI Lab

489: Creating Humanized Automations Using AI with Nat Choprasert of Future AI Lab

Nat Choprasert, founder of Brand Nat and Future AI Lab, is an AI and automation specialist for businesses on a mission to demystify AI. After starting and exiting her successful ecommerce tea business...

8 Dec 202352min

488: Crafting Virality on TikTok with Talia Datt of The Social CliQ

488: Crafting Virality on TikTok with Talia Datt of The Social CliQ

Talia Datt returns to the podcast to share how her agency uses AI to produce viral content on TikTok. Talia Datt is the CEO and founder of The Social CliQ, a full-service digital marketing agency with...

1 Dec 202339min

487: Why Ambassadors are Better Than Ads with Brittany Stewart of BURST Oral Care

487: Why Ambassadors are Better Than Ads with Brittany Stewart of BURST Oral Care

Brittany Stewart returns to the podcast to share how she’s building one of the fastest-growing ecommerce businesses in the United States using a stalwart ambassador program. Stewart co-founded BURST O...

24 Nov 202337min

486: What AI Will NOT Replace in Business with Michael Fenech of SKUdrop

486: What AI Will NOT Replace in Business with Michael Fenech of SKUdrop

Michael Fenech is ready to give back. After decades of building ecommerce businesses and getting mentorship from top executives, he’s passing on his wisdom to people like you. Fenech is an Australian ...

17 Nov 202334min

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