127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics
The Foundr Podcast with Nathan Chan22 Jan 2017

127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

If you're interesting in learning how to market more effectively and land more sales, a quick Google search will bring up thousands of results, each one promising that their specific tip will be the one that changes your business forever. The trouble is sorting the wheat from the chaff. What's the stuff that'll actually work for you, and what's the stuff that's just clickbait? According to Sean D'Souza, the secret to marketing is actually surprisingly easy to understand. At their very core, all marketing strategies follow the exact same model, D'Souza says. He has cracked the code, and he can prove it. "What I do is I break down things into little pieces, and when I break them down into little pieces it becomes scientific. That's really what science is. Science is taking something very complex and breaking them down into little pieces and reconstructing it so that anyone can do it," D'Souza says. Originally working as a freelance cartoonist, D'Souza somehow found himself indulging his talent for marketing and understanding consumer psychology by helping out others with their marketing efforts. It wasn't long before he started writing about his own experiences with marketing and slowly but surely, he began to gather an audience hungry to learn more. In this episode you will learn: The psychological triggers behind turning someone from a prospect and into a customer Why growing your company might not be the best move Sean's most effective marketing tactics and strategies The myth behind innate talent and why it's all about the hustle What the perfect marketer look and sounds like & much more!

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200: Foundr’s Story: How a Humble Side Project Became a Global Brand, with CEO Nathan Chan [Special 200th Episode]

200: Foundr’s Story: How a Humble Side Project Became a Global Brand, with CEO Nathan Chan [Special 200th Episode]

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199: From Passion To Profit: How Payal Kadakia Turned Her Love of Dance into a Global Enterprise

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198: How This Breakdancer Built a 6-Figure Instagram Business and Travels the World for Free (Instagram Domination Student Spotlight)

198: How This Breakdancer Built a 6-Figure Instagram Business and Travels the World for Free (Instagram Domination Student Spotlight)

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197: Technology and Tacos—From Fired Facebook Employee to Eight-Figure Founder, With Noah Kagan of Sumo

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196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

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25 Apr 201834min

195: From Pro Skateboarder to Running a Brand-Building Empire, With Rob Dyrdek of Dyrdek Machine

195: From Pro Skateboarder to Running a Brand-Building Empire, With Rob Dyrdek of Dyrdek Machine

Growing up as a fanatical skateboarder first in Ohio and then moving to California as a teen to pursue skating professionally, many of his friends and fellow skateboarders were older than him and runn...

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194: From Zero To $20 Million, A Story Of Courage And Relentless Discipline, with Steve McLeod of Fire And Safety Australia

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193: The Power of Empathy in Workplace Leadership, With Gary Muller of The Mill House Inn

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