118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

The Canary team didn’t start their company with crowdfunding. In fact, they had been working on the idea for roughly a year before turning to Indiegogo. “We decided that crowdfunding would be a great way for us to validate the market a little bit,” says Jon Troutman, co-founder of the company, which offers networked home security systems. It took the team about a month and a half to plan and prepare the campaign, but Troutman notes that they had already developed a voice for their brand and a story for their product. They didn’t devote as much time to preparation as some campaigns because they could already picture the puzzle. They just had to fit the pieces together. And getting users involved in the process would be key to doing so. After working on Canary for a whole year, they needed an outside view. “What we’re building is so much about filling a need for people, that it felt weird to go too far into product development without bringing more people into the process,” Troutman says. One of the great things about crowdfunding is that it lets the market decide in real time whether or not to validate your idea. In Canary’s case, it did. In this episode you will learn: The right way to communicate your message to your audience Where to go when you're looking for expert help How to analyse the competition and what you can learn from doing so What questions you need to ask yourself before you launch your campaign How much time you need to devote to your campaign in order for it to be successful & much more!

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103: Growing a Unicorn Company 57,000% in three years with Tom Bilyeu of Quest Nutrition

103: Growing a Unicorn Company 57,000% in three years with Tom Bilyeu of Quest Nutrition

The term "unicorn company" describes a startup valued at over $1 billion that managed to get there in a relatively short period of time. Usually when we talk about unicorn companies, we're dealing wit...

3 Aug 201644min

102: How to Get up Early and Overcome Extreme Adversity with Hal Elrod

102: How to Get up Early and Overcome Extreme Adversity with Hal Elrod

When Hal Elrod was 19 he was involved in a car accident with a drunk driver that left him with brain damage, 11 broken bones, and doctors telling him that he'd never walk again. While many people woul...

27 Juli 20161h

101: How to Build a Service Based Business Empire with Brian Scudamore

101: How to Build a Service Based Business Empire with Brian Scudamore

Brian Scudamore of O2E brands knew all along that he wanted to be an entrepreneur. Relying on that sense of determination, he's built up a sprawling multimillion-dollar business empire, with franchise...

20 Juli 201644min

100: 100th Episode Switch up! Nathan Chan of Foundr Magazine is interviewed by Dan Norris on the Future of Foundr, Lessons Learned & the Direction of The Company

100: 100th Episode Switch up! Nathan Chan of Foundr Magazine is interviewed by Dan Norris on the Future of Foundr, Lessons Learned & the Direction of The Company

On November 9, 2013, I released the first episode of the Foundr Podcast. It was with Fabio Rosati, then-CEO of Elance. To be completely honest, I wasn't quite sure what I was trying to achieve by rele...

13 Juli 201656min

99: Building a Product that People LOVE with Janna Bastow of ProdPad

99: Building a Product that People LOVE with Janna Bastow of ProdPad

As much as entrepreneurs can go on extolling the virtues of a great marketing strategy or knowing your target customer, at the end of the day, it's all about having something worth selling. No matter ...

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98: Robert Herjevac - Lessons on Selling, Investing, Marketing & Building Your Company

98: Robert Herjevac - Lessons on Selling, Investing, Marketing & Building Your Company

Today you might recognize Robert Herjavec as "the nice shark" on ABC's Shark Tank. With a pleasant smile and a reassuring tone of voice, he may seem like an odd fit in the highly competitive world of ...

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97: Learn Step by Step How to Build & Sell Your Company From Scratch with Nathan Latka

97: Learn Step by Step How to Build & Sell Your Company From Scratch with Nathan Latka

When you think of the word "entrepreneur," the image you're likely to conjure up in your head is one of a fast-talking, brash millennial with personality and ego to spare. That's exactly the kind of e...

21 Juni 201651min

96: How to Build a House Hold Well Known Brand (The North Face) with Hap Klopp

96: How to Build a House Hold Well Known Brand (The North Face) with Hap Klopp

In the late 1960s, when Kenneth "Hap" Klopp traded in his corporate aspirations for the life of an entrepreneur, the support network for such endeavors was not nearly what it is today. But Klopp knew ...

14 Juni 201641min

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