118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

The Canary team didn’t start their company with crowdfunding. In fact, they had been working on the idea for roughly a year before turning to Indiegogo. “We decided that crowdfunding would be a great way for us to validate the market a little bit,” says Jon Troutman, co-founder of the company, which offers networked home security systems. It took the team about a month and a half to plan and prepare the campaign, but Troutman notes that they had already developed a voice for their brand and a story for their product. They didn’t devote as much time to preparation as some campaigns because they could already picture the puzzle. They just had to fit the pieces together. And getting users involved in the process would be key to doing so. After working on Canary for a whole year, they needed an outside view. “What we’re building is so much about filling a need for people, that it felt weird to go too far into product development without bringing more people into the process,” Troutman says. One of the great things about crowdfunding is that it lets the market decide in real time whether or not to validate your idea. In Canary’s case, it did. In this episode you will learn: The right way to communicate your message to your audience Where to go when you're looking for expert help How to analyse the competition and what you can learn from doing so What questions you need to ask yourself before you launch your campaign How much time you need to devote to your campaign in order for it to be successful & much more!

Avsnitt(598)

47: The Art of Asking with Amanda Palmer

47: The Art of Asking with Amanda Palmer

In business, in music, or in life, there are few people you will meet as unapologetically honest as Amanda Palmer. A lifelong nonconformist, Palmer has evolved from living statue to award-winning musi...

17 Juni 201526min

46: Seth Godin on Why You Shouldn't do What You're Told

46: Seth Godin on Why You Shouldn't do What You're Told

Marketing guru and multiple New York Times bestselling author Seth Godin explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advant...

15 Juni 201536min

45: Our Top 7 Instagram Hacks To Generate 100's of Thousands of Followers

45: Our Top 7 Instagram Hacks To Generate 100's of Thousands of Followers

So we've decided to mix things up a little with this podcast episode.   This one is a short bite-sized episode, detailing our top 7 hacks for Instagram. You're probably not aware, but in the past 8 mo...

10 Juni 201512min

44: How to Become a Lifestyle Entrepreneur & The School of Greatness with Lewis Howes

44: How to Become a Lifestyle Entrepreneur & The School of Greatness with Lewis Howes

If, like me, you think the job Lifestyle Entrepreneur seems completely made up, you’d be right. Lewis Howes’ title, like everything else about his career, is completely self-styled and made into reali...

29 Maj 201545min

43: Inside the Mind of a Billion Dollar Startup Founder - Rod Drury of Xero Accounting

43: Inside the Mind of a Billion Dollar Startup Founder - Rod Drury of Xero Accounting

Rod Drury conveys a palpable sense of urgency. If there’s one thing he’s picked up in his many years as an entrepreneur, it’s that having a certain velocity can make all the difference. “Biggest thing...

18 Maj 201529min

42: What does Snoop Dogg, Disney, Scarlett Johansson and Kevin Durant Have in Common With Shaun Neff?

42: What does Snoop Dogg, Disney, Scarlett Johansson and Kevin Durant Have in Common With Shaun Neff?

Beanies, caps, eyewear, tees and tops, watches, snow accessories, backpacks, hot tub shorts. You name it, Neff rocks it. So how did Shaun Neff, founder and namesake of the California-based clothing co...

12 Maj 201549min

41: How to Hack Time with Tim Ferriss (not to be missed)

41: How to Hack Time with Tim Ferriss (not to be missed)

We’ve all been curious about the best way to get better at languages, sports, cooking, fitness, and of course, how to start a business. Using a grand total of four hours per week, Tim Ferriss showed u...

3 Maj 201539min

40: The Power of Transparency & Creating a Raving Community with Pat Flynn

40: The Power of Transparency & Creating a Raving Community with Pat Flynn

Getting laid off is enough to make anyone want to crawl into a hole and hide. But Pat Flynn went the other direction. He took the opportunity to open himself up, and put his experience in the spotligh...

30 Apr 20151h 4min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
rss-svart-marknad
avanzapodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
svd-tech-brief
fill-or-kill
lastbilspodden
borsmorgon
kapitalet-en-podd-om-ekonomi
bathina-en-podcast
rss-den-nya-ekonomin
rss-wallnor-pm
rss-inga-dumma-fragor-om-pengar
tabberaset