117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

A team of doctors and engineers wanted a safer alternative to Q-Tips, so they created it. By understanding where potential users were coming from and staying on point with the idea that their product could alleviate those pains, the Oto-Tip gained the funding it needed to go big. The lesson from Oto-Tip is, before you start any crowdfunding campaign, you must know how your project will improve people’s lives, and you must explain it in a way that resonates emotionally with potential backers. In this week's episode, Lily Truong, co-founder of Oto-Tip and manager of its crowdfunding campaign, explains how they did it. “My key question I wanted to ask myself was … ‘Why would someone need this? Why would backers resonate with the story? What pain point are you really solving?’” Crowdfunding campaigns can reach their goals when they offer a clear way to deal with common struggles people experience. In the case of Truong’s campaign, Q-tips, cotton swabs, ear sticks, they all shove wax deeper into your ear, make you itch, and can even puncture your eardrum. The Oto-Tip offers another, far less irritating approach to earwax. It all goes back to that pitch: Look, there’s a problem, but here’s a way to fix it. Find out how your own campaign can tap into people’s emotions and offer a solution. In this episode you will learn: The importance of getting feedback before you even entertain the thought of crowdfunding something How to figure out the best media platforms to reach your audience Why you need a strong story and how to create one that works for you The good, the bad, and the ugly when working with PR firms Awesome hacks you can do with LinkedIn to boost your Kickstarter campaign & much more!

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506: I Ignored Investors and Built a $975M Company | Joe Thomas

506: I Ignored Investors and Built a $975M Company | Joe Thomas

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505: “The Bear” Inspired Restaurant Owner on Anger as Fuel | Will Guidara

505: “The Bear” Inspired Restaurant Owner on Anger as Fuel | Will Guidara

How do you go from dead last to the No. 1 restaurant in the world? By channeling your anger. Listen to Nathan Chan and restaurateur-founder Will Guidara discuss the strategy behind making Eleven Madis...

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504: The State of Email Marketing in 2024 | Email Expert Chase Dimond

504: The State of Email Marketing in 2024 | Email Expert Chase Dimond

Email is still the highest converting and cheapest marketing channel for ecommerce. But how can you scale your program, protect against unsubs, and stay engaged with your audience? Ecommerce email mar...

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503: The Billion Views YouTuber You’ve Never Heard Of | Justin Flom

503: The Billion Views YouTuber You’ve Never Heard Of | Justin Flom

From the age of two, Justin Flom has performed magic tricks. But the trick he never expected to do was turn a performance career into a social entertainment empire. In 2020, the pandemic forced Flom t...

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502: Stop Sending Thank You Cards with Products | Anaita Sarkar

502: Stop Sending Thank You Cards with Products | Anaita Sarkar

Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging’s Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nat...

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501: Neil Patel Thinks Free Products Are the Best Marketing Tactic

501: Neil Patel Thinks Free Products Are the Best Marketing Tactic

Marketing is expensive. But you can get your brand in front of people much cheaper–by giving something away for free. In Neil Patel’s return to the podcast, he’ll share lessons from years of marketing...

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500: Horror Stories and Surprises from 500 Interviews | Nathan Chan AMA

500: Horror Stories and Surprises from 500 Interviews | Nathan Chan AMA

Forgetting to hit record, the power going out, meeting heroes, and gaining friends. 500 episodes in, and Nathan Chan is still hungry for the next open-book conversation. In a special 500th episode of ...

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498: He Lost Millions in Facebook Stock Then Built a $300M Tech Company | Noah Kagan

498: He Lost Millions in Facebook Stock Then Built a $300M Tech Company | Noah Kagan

If Noah Kagan hadn’t gotten fired at Facebook, his stock would be worth millions. But he wouldn’t have it any other way. In his return to the podcast, Kagan and Nathan Chan commiserate over shared fou...

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