99: Building a Product that People LOVE with Janna Bastow of ProdPad

99: Building a Product that People LOVE with Janna Bastow of ProdPad

As much as entrepreneurs can go on extolling the virtues of a great marketing strategy or knowing your target customer, at the end of the day, it's all about having something worth selling. No matter how great your advertising campaign may be, if you don't have something that people want to buy then you simply don't have a business. And yet, entrepreneurs all too often tend to gloss over this fact. They'll focus on everything else, but somehow forget to question whether or not their product is a winner, or even if it's a good idea in the first place. This is where Janna Bastow of ProdPad steps in, because she, more than anyone else in the world, knows exactly why effective product management is so instrumental to your startup's success. For Bastow, effective product management is when you're able to find that delicate balance between what's technically feasible, valuable for the customer, and profitable for the business, and define a roadmap on that basis. Ever since launching ProdPad in 2012, a tool that lets startup teams formally gather ideas, pick out the best ones and turn them into profitable products, Bastow has helped hundreds of startups and entrepreneurs in finding out what their perfect product is. More than anyone else, she knows how just difficult this process can be and why you shouldn't take it for granted. In this interview you will learn: What a product manager is and why you need one as part of your startup The best way to talk to customers and figure out what they actually want Step-by-step instructions on how to design a product roadmap Why you need a user story and what it means How to manage a remote team as a bootstrapped startup & much more!

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465: The State of Podcasting with Ex-Spotify Executive and Parcast Founder Max Cutler

465: The State of Podcasting with Ex-Spotify Executive and Parcast Founder Max Cutler

If your business or brand has a podcast, listen up. In this episode, we’re diving into the current state of podcasting with Max Cutler, Parcast founder, Spotify’s former head of talk creator content, ...

23 Juni 202349min

464: Silicon Valley Outsider Michelle Zatlyn on Building a Tech Disruptor

464: Silicon Valley Outsider Michelle Zatlyn on Building a Tech Disruptor

Michelle Zatlyn and her co-founders were outsiders when they moved to Silicon Valley to launch their web security startup. It was 2009, in the middle of a recession, but the team knew their visceral e...

17 Juni 202358min

463: Why Small Customers Matter with ​​Immad Akhund of Mercury

463: Why Small Customers Matter with ​​Immad Akhund of Mercury

Since 2006, Immad Akhund has been investing in and building startups. But he always struggled with working with traditional banks to run his startups, especially as a non-US resident. He figured someo...

9 Juni 202344min

462: Why Subscription Products Need Purpose with Jessica Rolph of Lovevery

462: Why Subscription Products Need Purpose with Jessica Rolph of Lovevery

Your first product won’t always be your best seller. Jessica Rolph’s organic baby food business Happy Family Organics failed twice before finding product market fit and scaling from $0 to $63M in sale...

2 Juni 202358min

461: Adrian Grenier’s Evolution from Movie Star to Social-Impact Entrepreneur

461: Adrian Grenier’s Evolution from Movie Star to Social-Impact Entrepreneur

Adrian Grenier was a rebellious artist before he was known for his acting roles in Entourage, Devil Wears Prada, and Clickbait. Now he’s a rebellious entrepreneur, investor, and activist. Learn how Gr...

26 Maj 202340min

460: 4 Stories. 4 Founders. 4 Lives Changed.

460: 4 Stories. 4 Founders. 4 Lives Changed.

For ten years, we've interviewed hundreds of elite entrepreneurs who’ve started and grown the world's most successful businesses. The reason we connect with these dynamic founders is to break down the...

19 Maj 202340min

459: Forging Meaningful Business Partnerships with Jean Oelwang of Virgin Unite

459: Forging Meaningful Business Partnerships with Jean Oelwang of Virgin Unite

Partnerships can be tricky, especially when you’re starting a business. For ​​Jean Oelwang, creating meaningful partnerships has been her focus for nearly 30 years. Oelwang is the founding CEO and Pre...

12 Maj 202358min

458: Break One Rule and Break It Hard: David Lester of OLIPOP PBC

458: Break One Rule and Break It Hard: David Lester of OLIPOP PBC

David Lester learned a lot from his first venture. After spending a decade in the beverage marketing industry, he teamed up with his co-founder Ben Goodwin to work on formulating a soda that’s good fo...

5 Maj 202352min

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