99: Building a Product that People LOVE with Janna Bastow of ProdPad

99: Building a Product that People LOVE with Janna Bastow of ProdPad

As much as entrepreneurs can go on extolling the virtues of a great marketing strategy or knowing your target customer, at the end of the day, it's all about having something worth selling. No matter how great your advertising campaign may be, if you don't have something that people want to buy then you simply don't have a business. And yet, entrepreneurs all too often tend to gloss over this fact. They'll focus on everything else, but somehow forget to question whether or not their product is a winner, or even if it's a good idea in the first place. This is where Janna Bastow of ProdPad steps in, because she, more than anyone else in the world, knows exactly why effective product management is so instrumental to your startup's success. For Bastow, effective product management is when you're able to find that delicate balance between what's technically feasible, valuable for the customer, and profitable for the business, and define a roadmap on that basis. Ever since launching ProdPad in 2012, a tool that lets startup teams formally gather ideas, pick out the best ones and turn them into profitable products, Bastow has helped hundreds of startups and entrepreneurs in finding out what their perfect product is. More than anyone else, she knows how just difficult this process can be and why you shouldn't take it for granted. In this interview you will learn: What a product manager is and why you need one as part of your startup The best way to talk to customers and figure out what they actually want Step-by-step instructions on how to design a product roadmap Why you need a user story and what it means How to manage a remote team as a bootstrapped startup & much more!

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216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would ...

11 Sep 201859min

215: Navigating the Unpredictable Journey From Failure to Triumph, With Stuart McKeown, Co-Founder of Gleam

215: Navigating the Unpredictable Journey From Failure to Triumph, With Stuart McKeown, Co-Founder of Gleam

Stuart McKeown started his entrepreneurial career as a college dropout, had a short-lived stint as a DJ, and then lost thousands of dollars on his first startup attempt. But he's nothing if not persis...

5 Sep 20181h 4min

214: Nailing Product-Market Fit and Building a Successful Startup, With Legendary VC and Wealthfront CEO Andy Rachleff

214: Nailing Product-Market Fit and Building a Successful Startup, With Legendary VC and Wealthfront CEO Andy Rachleff

Andy Rachleff is not just a product expert; he literally coined the term “product-market fit.” Wealthfront CEO, former VC backing companies such as eBay, Uber, and Twitter, and technology entrepreneur...

30 Aug 201851min

213: Overcoming Depression and Starting Over: Behind the Scenes With Rand Fishkin, Moz Founder

213: Overcoming Depression and Starting Over: Behind the Scenes With Rand Fishkin, Moz Founder

You may know former Moz CEO Rand Fishkin from his characteristic curly mustache, Whiteboard Friday videos, or his SEO mastery. But this interview isn’t about linking, Google rankings, or gray-hat prac...

22 Aug 201843min

212: Behind the Scenes With 3 Start & Scale Ecommerce Success Stories

212: Behind the Scenes With 3 Start & Scale Ecommerce Success Stories

We are always blown away by the success stories within the Foundr community, and we take every opportunity we can to shine the spotlight on them. In today's podcast, I am thrilled to present to you th...

16 Aug 20181h 33min

211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

While he always had a passion for entrepreneurship, Shane Snow started his career as a freelance journalist, and during that time noticed how many of his peers were struggling to market themselves and...

9 Aug 201852min

210: How to Create a Multimillion-Dollar Software Product the Market Actually Wants, With Crazy Egg’s Hiten Shah

210: How to Create a Multimillion-Dollar Software Product the Market Actually Wants, With Crazy Egg’s Hiten Shah

Hiten Shah has a killer track record when comes to creating software products. He and his co-founders have built several multimillion-dollar releases, including Crazy Egg and KISSmetrics, and many of ...

1 Aug 201854min

209: How Two Fintech Entrepreneurs Found Stable Ground in a Volatile Space, With CoinJar’s Asher Tan and Ryan Zhou

209: How Two Fintech Entrepreneurs Found Stable Ground in a Volatile Space, With CoinJar’s Asher Tan and Ryan Zhou

It only took six hours for Asher Tan and Ryan Zhou to put together the incubator pitch for CoinJar, a vision for a next-gen personal finance account that would capitalize on the growing interest in bi...

25 Juli 201837min

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