94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

All entrepreneurs and startups are underdogs in one way or another. After all, in order to be an entrepreneur you're already going against the grain, and in order to be successful you must be willing to challenge the status quo no matter how large or small. But it's not everyday you find someone who manages to completely disrupt a billion-dollar industry with nothing more than a blog, some hustle, and a keen sense for marketing. In this modern day tale of David and Goliath, we speak with Alborz Fallah, who armed only with a blog managed to take on the centuries-old automotive industry and come out on top. Today his blog brings in millions of dollars in advertising revenue and challenges some of the biggest media companies in the world. But it didn't happen overnight. It took some grit and a great understanding of marketing and branding to get to where he is today. Something that he readily shares with us in today's interview. In this week's episode you will learn: Tips on finding the right audience and niche for your product All you'll ever need to know on how to successfully build your brand through trust and customer satisfaction What it means to have a good reputation in your industry Where to go when you're looking for resources to grow your company The best way to foster your brand's community & much more!

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327: How to Outlearn ANYONE & Become the Best with Ulrich Boser of the Learning Agency

327: How to Outlearn ANYONE & Become the Best with Ulrich Boser of the Learning Agency

Ulrich Boser, CEO, The Learning Agency Founder and CEO of The Learning Agency, best-selling author, and Foundr course Instructor Ulrich Boser sits down for an in-depth discussion on becoming a better ...

6 Okt 202050min

326: How Skillshare Co-Founder Malcolm Ong Has Transformed Multiple Industries—From Education To Media

326: How Skillshare Co-Founder Malcolm Ong Has Transformed Multiple Industries—From Education To Media

Malcolm Ong has never shied away from change. In fact, his ability to adapt is what has given him a front-row seat to multiple business transformations—first as the co-founder of education platform Sk...

29 Sep 20201h 5min

325: How Whole Foods Market Co-Founder and CEO John Mackey Leads By Example

325: How Whole Foods Market Co-Founder and CEO John Mackey Leads By Example

John Mackey, Co-Founder and CEO, Whole Foods Market Right now, every company needs strong leadership to guide them through these challenging times. Thankfully, Whole Foods Market co-founder and CEO Jo...

22 Sep 202048min

324: How Vital Proteins’ Kurt Seidensticker Generated Insane Consumer Demand For Collagen

324: How Vital Proteins’ Kurt Seidensticker Generated Insane Consumer Demand For Collagen

Kurt Seidensticker, Former NASA Engineer & Founder and CEO, Vital Proteins How did Kurt Seidensticker go from being a NASA engineer to the founder of one of the biggest protein brands in the world? Be...

15 Sep 202046min

 323: How To Take A Profit-First Mindset During A Pandemic, According to Mike Michalowicz

323: How To Take A Profit-First Mindset During A Pandemic, According to Mike Michalowicz

Mike Michalowicz, Author & Co-Founder, Profit First Professionals Right now, every entrepreneur has the same question on their mind: how do I recover or maintain my company’s profit levels during Covi...

8 Sep 202029min

322: The Rise Of Messenger Marketing, With ManyChat Co-Founder and CEO Mikael Yan

322: The Rise Of Messenger Marketing, With ManyChat Co-Founder and CEO Mikael Yan

Mikael Yan, Co-Founder and CEO, ManyChat When Mikael Yan launched ManyChat in 2015, other messaging apps were trying to impress investors with their fancy AI and NLP technologies. But not him. Instead...

1 Sep 202056min

321: Birchbox’s Katia Beauchamp On Scaling Relationships, Building Trust, And More

321: Birchbox’s Katia Beauchamp On Scaling Relationships, Building Trust, And More

In 2010, only 2% of beauty products were being sold on the internet. When Katia Beauchamp and her Harvard Business School classmate, Hayley Barna, came across this statistic, they were floored. This s...

25 Aug 202052min

320: Why Hinge’s Justin McLeod Decided To Rebuild His Dating App From The Ground Up

320: Why Hinge’s Justin McLeod Decided To Rebuild His Dating App From The Ground Up

It’s not easy to rebuild an entire company—especially when things are going well. But that’s exactly what Justin McLeod did with his dating app, Hinge. After Hinge first launched in 2012, it saw expon...

18 Aug 202043min

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