78: Dominating Your Customer Acquisition Channel (SEO) with Raj Sheth

78: Dominating Your Customer Acquisition Channel (SEO) with Raj Sheth

No matter how you crunch the numbers, starting your own business is expensive. In fact one of the first crossroads moments you'll encounter as an entrepreneur, among many, is trying to figure where you're going to get that funding. Do you self-invest and bootstrap it? Or do you start talking to investors? Raj Sheth goes deep on that issue in our interview today, as he openly talks about how he and his co-founders funded their way to the top with Recruiterbox. Nearly five years since its launch, Recruiterbox is used by more than 1,500 customers, with next-level businesses like Groupon, Couchsurfing, and Crunchbase praising the SaaS that Sheth has created. In one of our most insightful interviews to date, Sheth talks about the lessons he's learned throughout his entrepreneurial journey, from being the founder of two failed startups, to using SEO as a source of customer acquisition. In this interview you will learn: Bootstrapping 101: How to start a software business on a tight budget The importance of having a well-rounded founding team Do's and don'ts of building any kind of software product Top strategies on how to utilise SEO with the right kind of content What to do to get your name out there and have top-level influencers and companies use your platform & much more!

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119: How Who Gives a Crap Raised $66,000 by Sitting on a Toilet (Crowdfunding Series Part 4)

119: How Who Gives a Crap Raised $66,000 by Sitting on a Toilet (Crowdfunding Series Part 4)

Simon Griffiths sat down for what he believed in and, it turned out, parking it on a toilet was an epic marketing win for a good cause. Griffiths and the team behind Who Gives a Crap toilet paper empl...

24 Nov 201625min

118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

The Canary team didn’t start their company with crowdfunding. In fact, they had been working on the idea for roughly a year before turning to Indiegogo. “We decided that crowdfunding would be a great ...

17 Nov 201653min

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

A team of doctors and engineers wanted a safer alternative to Q-Tips, so they created it. By understanding where potential users were coming from and staying on point with the idea that their product ...

9 Nov 201631min

116: How Eskil Nordhaug Raised $123,000 to Change Mobile Video (Crowdfunding Series Part 1)

116: How Eskil Nordhaug Raised $123,000 to Change Mobile Video (Crowdfunding Series Part 1)

The problem Eskil Nordhaug wanted to solve for people was simple. Videos taken with smartphones or small cameras are notoriously shaky. So he simply looked at the needs. He asked himself what it would...

2 Nov 201647min

115: How to Build a Millennial Brand with 10M Monthly Visitors with Derek Flanzraich from greatist.com

115: How to Build a Millennial Brand with 10M Monthly Visitors with Derek Flanzraich from greatist.com

There's a common thread in a lot of entrepreneurs' stories: They were facing a problem, couldn't find the solution they were looking for, so went ahead and built it themselves. That's exactly what Der...

26 Okt 201659min

114: What it Takes to Build America's Largest Wine Brand (Barefoot Wine) with Michael Houlihan & Bonnie Harvey

114: What it Takes to Build America's Largest Wine Brand (Barefoot Wine) with Michael Houlihan & Bonnie Harvey

When you think about wine, you most likely imagine stern-faced sommeliers, or parties where tuxedos and hors d'oeuvres on silver platters are the norm. Michael Houlihan and Bonnie Harvey do not fit th...

19 Okt 20161h

113: Learn How to Build the Largest Car Company in The World with Robin Chase of Zipcar

113: Learn How to Build the Largest Car Company in The World with Robin Chase of Zipcar

When Zipcar first started it was nothing more than a green Volkswagen beetle named "Betsy." It was parked outside of Robin Chase's house and the key was hidden underneath a pillow on her porch. Inside...

12 Okt 201635min

112: The Crazy Origin Story of Couchsurfing.com with Casey Fenton

112: The Crazy Origin Story of Couchsurfing.com with Casey Fenton

Casey Fenton, like many of us in our 20s, wasn't entirely sure where he would go in life. Growing up in a small town in Maine, he started to think about this entire world that existed beyond the borde...

5 Okt 201648min

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