61: The Power of Email Marketing Automation & Why You're Missing Out Big Time if You Don't Have it in Your Business with Micah Mitchell

New to the US from Pakistan, Syed Balkhi was a lonely and isolated 12-year-old. Unable to speak English fluently, he took to communicating with new friends—computers—and quickly found comfort interacting with these non-human companions. Soon Balkhi was learning how to code and build websites, and that very same year he made his first dollar from a website he created. Now 27, Balkhi is the founder of WPBeginner, the first and largest WordPress resource website in the world, and co-founder of many accompanying businesses. He was also named a top entrepreneur under the age of 30 by the United Nations, his websites receive millions of monthly pageviews each month, and his software runs on nearly 8 million sites serving billions of monthly impressions. Listen in as Balkhi takes you through the early years of his entrepreneurial journey and how, brick by brick, he built his empire. Key Takeaways How Balkhi decides which versions of existing software to acquire and improve Why managing four products independently helps his team increase focus and output How to build a business, one small step at a time The key factor behind his companies' explosive growth

30 Okt 201846min

Tobi Skovron, Founder, CreativeCubes.co Dog toilets and co-working spaces? An unlikely pairing. But if you talk to Tobi Skovron, you'll find they have one thing in common—they inspired him to create two passion-filled businesses and realize his dreams of becoming an entrepreneur. Skovron walked away from a promising career in medicine to pursue entrepreneurship, even though he had no idea what business he wanted to run. It wasn’t until Skovron got a dog that he came upon an idea that would take Australia by storm—an indoor dog toilet called Pet Loo. Piggybacking off of the success in Australia, Skovron decided to expand into the US market. He quickly faced a lot of challenges, however, since he made the move right as the 2008 recession hit. Skovron lost half his money right away. Starting over in Los Angeles, he realized the spare bedroom in his Venice Beach apartment was not the ideal environment for him to breathe life into his US expansion, so he joined a co-working space to rekindle his inspiration. There, Skovron realized a new passion for this collaborative environment, which ultimately led him to his next project. Skovron sold Pet Loo and started CreativeCubes.co, a hotel-like co-working environment that houses a curated community of passionate people. We here at Foundr have even used CreativeCubes.co to shoot many of our course videos! These days, Skovron's less interested in financial return, and more interested in providing quality experiences and fostering an environment of positivity and creativity. Listen in and get inspired by this journey from aspiring entrepreneur to two-time founder. Key Takeaways How the idea for Pet Loo became a reality (it was his wife's idea) The 10-year journey of designing, manufacturing, marketing, and selling Pet Loo How Skovron’s love of the co-working landscape led to the creation of his second successful product Why Skovron won’t scale his business for the sake of scaling

22 Okt 20181h 2min

Welcome to our newest podcast format, video interviews! You can expect more of this format in the coming months. Subscribe to our YouTube channel here to be notified when we publish new videos. Today I had the pleasure of sitting down with the co-founders of Quad Lock, a mounting device to securely attach your smartphone to your bike, car, motorcycle, arm or in any situation where you need a hands-free moment. These guys are killing it with $9 million in yearly earnings in only four years! This was a phenomenal interview, as Peters and Ward gave us 45 minutes of pure gold on how they built a strong brand reputation and high-quality product, how they manufacture their products in China, how they got started as a simple Kickstarter project, and so much more. They also discuss brand longevity, how to become trendsetters, and how they overcame their biggest scaling challenges. If you want to learn how to build a long-lasting brand and scale your physical-products business, this is an interview you don’t want to miss! Key Takeaways What you need to build a physical-products brand with a strong reputation Why Kickstarter is a good way to introduce your brand to the market, as long as you do it right How to get started and maintain manufacturing out of China Quad Lock's biggest challenges around scaling, and how they have overcome them Quad Lock’s philosophy on hiring A-players

16 Okt 20181h 6min

Carly Zakin and Danielle Weisberg started their business as good friends on a couch, with nothing but their laptops and a healthy dose of hustle. Today, their millennial women-focused media company theSkimm serves seven million daily subscribers, employs 70 people, and boasts more than 30,000 enthusiastic brand ambassadors. The company also just closed a round of Series C funding led by GV (formerly Google Ventures) and a group of mainly female investors—including the likes of Shonda Rhimes, Tyra Banks, and Spanx founder Sara Blakely. Weisberg and Zakin have maintained a close friendship and strong collaboration throughout their six years in business. This dynamic forms the backbone of their company and sets the tone for daily operations, which is largely focused on supporting and empowering women. In this interview, learn about the early days of theSkimm, the power of community and connection, and how the brand monetizes its content to build a sustainable media business. The company publishes news that fits into the daily routines of its members, continually nodding to its mission statement of making it easier for people to live smarter, more connected lives. But if you ask us, these powerful founders are the smart ones, effectively proving the mantra, “We are all stronger when we work together.” Key Takeaways How and why they waited two and a half years to monetize their community of loyal followers How they monetize their content with multiple income streams to build a sustainable, well-rounded business Details of the Skimm’bassadors program and why it has grown so rapidly Zakin and Weisberg’s top tips for growing a content-based business

9 Okt 201836min

Mike Michalowicz appeared to have everything an entrepreneur could want—big companies and lots of revenue coming in. But things aren’t always as they seem. As Michalowicz was high on fleeting indicators of success, his businesses were leaking profits. “I got caught up in the vanity metrics…how big my business was revenue-wise and how big my business was people-wise,” Michalowicz says. After feeling the sting of and two failed investments and losing millions, Michalowicz found himself struggling with depression—along with a realization that ignorance and arrogance were a deadly combination. Thankfully, with support from friends and a rekindling of his love of writing, Michalowicz was able to pull himself out of the ashes and rebuild his career—this time with heart and soul. Michalowicz used writing as a way to find solutions to all of the biggest challenges he faced as a founder. His books Profit First, Pumpkin Plan, and Clockwork tackle managing cash, business growth, and automating a company, respectively. His next book will focus on how entrepreneurs can serve a greater purpose and make an impact on the world. Listen in and get inspired as Michalowicz gets brutally honest about his own struggles, and shares years of lessons learned to empower other entrepreneurs. Key Takeaways The actions that led Michalowicz to lose millions and hit rock bottom How Michalowicz found his niche and rebuilt his career after 10 failed companies Why working too hard can signal a lack of efficiency How to manage cash and avoid spending money you don’t have

2 Okt 201850min

“It took me 10 years [to create my own business], because I didn’t have the courage to start. But I still had this belief that one day I would start it.” Fortunately for Aytekin Tank and 3.7 million happy users, he ultimately did start that business—JotForm, a profitable online form builder that houses 12 million forms; integrates with Paypal, Salesforce, and Dropbox; and spans two continents. It took Tank a decade to build that business, but he couldn't care less. In an entrepreneurial climate where rapid growth and risk-taking are worn as badges of honor, Tank considers his slow growth the reason for his strong company culture and long-term success. Concerned that your wariness or risk aversion hinders your ability to become an entrepreneur? Listen in and get inspired by Tank’s journey. Anything is possible if you just take the plunge and then keep moving forward—no matter the pace. Key Takeaways How Tank has been able to grow consistently even though he started with zero management experience The friendly company culture Tank built and why it has become so successful Why Tank believes his slow and steady approach to growth has led to so much success Tank’s three steps to slow and sustainable growth

25 Sep 201852min

Scott Belsky, Behance founder, investor, and author of the new book The Messy Middle, is a strong believer in putting in the hard work and then finishing strong. His nine-figure exit from Behance is a testament to this tenacity and determination. Behance came with its own set of challenges, but Belsky learned over the years that when it seems like things are falling apart, it could mean victory is right around the corner. Your near-meltdown might just be your “messy middle," and sometimes being successful simply means sticking together as a team long enough to figure it out. A labor of love will often work out in the end, even if it's not how you expect. In this thought-provoking interview, Belsky shares his own “messy middle" from his time with Behance, and some of his best wisdom on product-market fit, perseverance, and startup culture. We were thrilled to get the chance to talk to Scott. There’s a ton of gold in this interview, so don’t miss it! Key Takeaways Two guiding principles on whether to stick it out or shut it down Why Belsky is wary of the MVP craze, and how to balance perfectionism with action Three tips for finding true product-market fit How to create a startup culture that attracts and retains the right people Why Belsky started Behance and what inspired his progress

18 Sep 201836min

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would know. As co-founder of the landing page software builder, which pulls in $20 million in annual revenue, Gardner confidently claims he has seen more landing pages than anyone on the planet—nearly 100,000 to be exact. These days, he's leveraging his immense knowledge on the topic to help businesses drive more leads and revenue, through Unbounce and as a speaker. In this interview, learn about the history of Unbounce, Gardner’s top tips for becoming a better marketer, and his golden advice on how to create a landing page that gets his seal of approval. ATTENTION: We are excited to announce that Oli has partnered with the Foundr School of Entrepreneurship to teach a powerful course, Landing Page Formula. If you want to learn the principles of conversion-center design and get a step-by-step blueprint on how to construct a high-converting landing page (templates included), Oli reveals his proven framework in this in-depth course. We only offer open enrollment a couple of times a year, for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open. Key Takeaways The history of Unbounce and how the company rose to prominence How to make a landing page that impresses Oli Gardner Gardner’s top three tips to becoming a better marketer

11 Sep 201859min