58: 1 Billion YouTube Views & Counting With Michelle Phan

58: 1 Billion YouTube Views & Counting With Michelle Phan

Michelle Phan wears many hats. Or more perhaps more aptly; lipstick hues. YouTube pioneer, mega brand boardroom heavyweight, company founder, creative director, global beauty queen. Phan has makeup tricks that will make your eyes pop. But the numbers behind her success could make them water. Approaching 8 million YouTube followers, 1.1 billion video views, and over 1 million subscribers to her online beauty community and sampling service, ipsy. Not bad for a 28-year-old who started touting the perfect pout online as a hobby during university. But don’t be mistaken, Phan’s success is not a story of luck but one of awesome internet savvy, authenticity and getting there first to opportunity. In this interview you will learn: How to develop fresh angles and stories that your audience will love Key tips on developing your own personal brand The importance of good storytelling, whether it's video, audio, or written How to stay creative and be constantly inspired What exactly YouTube is for marketers and the best way to utilise it & much more!

Avsnitt(610)

654: The Hoodie That SAVED Their Business ($5M in 2 Years) | Boys Lie

654: The Hoodie That SAVED Their Business ($5M in 2 Years) | Boys Lie

Tori Robinson and Leah O'Malley launched Boys Lie as a cosmetics brand with 16+ SKUs and generated $250,000 in revenue in year one—against $250,000 in debt. But they discovered customers only wanted...

23 Apr 56min

653: (Solo) Why Community Is the Most Undervalued Asset in E-Commerce Right Now

653: (Solo) Why Community Is the Most Undervalued Asset in E-Commerce Right Now

Most e-commerce founders treat influencer marketing and community like two separate strategies — two separate budgets, two separate teams. But that split is exactly why so many brands hit a ceiling th...

20 Apr 8min

652: IM8 Founder: What It REALLY Takes to Build a $200M Supplement Brand

652: IM8 Founder: What It REALLY Takes to Build a $200M Supplement Brand

Danny Yeung went from selling baseball cards at age 12 to scaling Ubuy-Ibuy to nearly a million a month in revenue in just six months before Groupon acquired it in 2010. Then during Covid, he launch...

16 Apr 1h 2min

651: From 7 Years In Recruitment To $60K In 6 Months Selling Mouth Tape

651: From 7 Years In Recruitment To $60K In 6 Months Selling Mouth Tape

Michael Forshaw read a book, taped his mouth shut every night for a year, and then built a business out of it — launching Breath Sleep Tape from idea to live store in just ten weeks. A recruiter by...

15 Apr 30min

650: The Lie About Social Media Growth (And What Actually Works in 2026)

650: The Lie About Social Media Growth (And What Actually Works in 2026)

Most founders are still treating social media as a vanity channel — a place for likes, views, and followers. And here's the tough truth: if your social media isn't converting into customers, subscribe...

13 Apr 10min

649: We Had 3 Weeks Left… This Saved My $35M/Year Company

649: We Had 3 Weeks Left… This Saved My $35M/Year Company

Christina Stembel built Farmgirl Flowers into a $55 million bootstrapped business by 2021, betting on simplicity, direct-to-consumer, and zero VC money. Then as Covid vaccines became widely availabl...

9 Apr 52min

648: (Solo) Why the Best Brands Create Moments, Not Just Products

648: (Solo) Why the Best Brands Create Moments, Not Just Products

The brands that win don't just deliver products. They create moments. And once you see this pattern, you start noticing it everywhere. I recently came across a concept from one of our course instru...

6 Apr 7min

647: I Started a Jewelry Brand With $25K and the WRONG Business Model | Noura Sakkijha

647: I Started a Jewelry Brand With $25K and the WRONG Business Model | Noura Sakkijha

Noura Sakkijha is a third generation jeweler who realized the entire fine jewelry industry was fundamentally broken—built on the outdated idea that men buy diamonds for women, not that women buy the d...

2 Apr 48min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
rss-borsens-finest
badfluence
uppgang-och-fall
avanzapodden
bathina-en-podcast
fill-or-kill
24fragor
rss-inga-dumma-fragor-om-pengar
lastbilspodden
tabberaset
kapitalet-en-podd-om-ekonomi
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
borsmorgon
rss-veckans-trade