52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has experienced amazing growth driven heavily by Instagram. Frank Body creates coffee scrubs formulated with minerals and essential oils and is set to bring in more than $20 million this year. The Frank Body founding team included Bree Johnson, Erika Geraerts and Jess Hatzis of Willow & Blake. In this episode you will learn: How to find your voice and personify your brand How to turn influencers into brand ambassadors Key tips on speaking to your target market The best ways to generate content for Instagram Hacks to scale your business to epic proportions & much more!

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118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

The Canary team didn’t start their company with crowdfunding. In fact, they had been working on the idea for roughly a year before turning to Indiegogo. “We decided that crowdfunding would be a great ...

17 Nov 201653min

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

A team of doctors and engineers wanted a safer alternative to Q-Tips, so they created it. By understanding where potential users were coming from and staying on point with the idea that their product ...

9 Nov 201631min

116: How Eskil Nordhaug Raised $123,000 to Change Mobile Video (Crowdfunding Series Part 1)

116: How Eskil Nordhaug Raised $123,000 to Change Mobile Video (Crowdfunding Series Part 1)

The problem Eskil Nordhaug wanted to solve for people was simple. Videos taken with smartphones or small cameras are notoriously shaky. So he simply looked at the needs. He asked himself what it would...

2 Nov 201647min

115: How to Build a Millennial Brand with 10M Monthly Visitors with Derek Flanzraich from greatist.com

115: How to Build a Millennial Brand with 10M Monthly Visitors with Derek Flanzraich from greatist.com

There's a common thread in a lot of entrepreneurs' stories: They were facing a problem, couldn't find the solution they were looking for, so went ahead and built it themselves. That's exactly what Der...

26 Okt 201659min

114: What it Takes to Build America's Largest Wine Brand (Barefoot Wine) with Michael Houlihan & Bonnie Harvey

114: What it Takes to Build America's Largest Wine Brand (Barefoot Wine) with Michael Houlihan & Bonnie Harvey

When you think about wine, you most likely imagine stern-faced sommeliers, or parties where tuxedos and hors d'oeuvres on silver platters are the norm. Michael Houlihan and Bonnie Harvey do not fit th...

19 Okt 20161h

113: Learn How to Build the Largest Car Company in The World with Robin Chase of Zipcar

113: Learn How to Build the Largest Car Company in The World with Robin Chase of Zipcar

When Zipcar first started it was nothing more than a green Volkswagen beetle named "Betsy." It was parked outside of Robin Chase's house and the key was hidden underneath a pillow on her porch. Inside...

12 Okt 201635min

112: The Crazy Origin Story of Couchsurfing.com with Casey Fenton

112: The Crazy Origin Story of Couchsurfing.com with Casey Fenton

Casey Fenton, like many of us in our 20s, wasn't entirely sure where he would go in life. Growing up in a small town in Maine, he started to think about this entire world that existed beyond the borde...

5 Okt 201648min

111: Why You Should Never Give up on Your Dreams as an Entrepreneur with Eugene Woo of Venngage

111: Why You Should Never Give up on Your Dreams as an Entrepreneur with Eugene Woo of Venngage

For most entrepreneurs, the real test isn't whether or not you can grow a successful business, but how well you can bounce back from failure. For some, this will prove to be too much and they'll hang ...

29 Sep 20161h

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