46: Seth Godin on Why You Shouldn't do What You're Told

46: Seth Godin on Why You Shouldn't do What You're Told

Marketing guru and multiple New York Times bestselling author Seth Godin explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advantage of the unique opportunuties afforded by our times, some rules just have to be broken. Some people just get it. They grasp the spirit of the times in ways that ordinary people don't. They understand the patterns and progression of history, and can interpret current events and trends with rare wisdom and insight. Seth Godin is one such person. You might say his knowledge about the world of business borders on the prophetic. You could also safely say Seth Goden is a man who sees the world not for what it is, but for what it could be. He's in the business of change: predicting it, implementing it, and watching it unfold. You've probably seen his TED talks, his books, his blog, his podcast; he's the one of those characters who are grounded, yet somehow still larger than life. For those late to the Godin party, he's a marketing guru, founder of Squidoo.com and world-renowned author of 17 business bestsellers including Linchpin, Unleashing the Ideavirus, Tribes, and Purple Cow. For a man who understands tribes, he has proved time and again that he can walk the talk, building, in the process, a legion of raving fans-people who thrive on his entertaining blend of business and sociology. In this interview you will learn: - How to when to ship a project and when its ready to be released into the world - Why perfect doesn't exist - The best analogy we have ever heard for good marketing - Seth's failures - Why it's YOUR turn! - The importance of blogging every day - & So MUCH MORE!

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03: Marianne Cantwell Shares with us Step by Step How to Escape the 9-5 and Build a Business and Life You Love Online

03: Marianne Cantwell Shares with us Step by Step How to Escape the 9-5 and Build a Business and Life You Love Online

Ever wondered how you ended up working the job you’re doing? Ever felt like you sort of just, fell in to it? Ever wondered how to escape ‘the corporate cage’? Finding out what you are good at, what drives you as a person, and then finding suitable work based upon that should be a keystone of our society, but unfortunately, it is not.   Entrepreneur Marianne Cantwell aims to change all that.   Marianne Cantwell works in helping people find their driving passion, breaking free from the corporate cage and creating “free-range” careers. She runs a successful business called free-range-humans and explains that your interests should be a key driver behind your actions, not the blind pursuit of riches.   Marianne Cantwell explains that living a dream is simple, it’s possible, and takes guts. As a woman who has thrown away the security of the 9 to 5 quite early in her career to chase down projects she loves, she is an authority on the subject. Put simply, she broke away from the corporate life and has succeeded doing what the rest of us dream about, which is running her online business from anywhere on the planet.    I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people! Leave a review for the Foundr Podcast!

22 Nov 201454min

02: Learn How to Master Any Skill with Robert Greene

02: Learn How to Master Any Skill with Robert Greene

Let’s say that through some miscarriage of justice, you find yourself locked in prison tomorrow. Browsing through the prison library, you find there is one book that is constantly requested, but hard to get your hands on. What would you think that book was? Legal case studies? Lock-picking manuals? The Bible perhaps? Close, but no cigar. It’s none other than Robert Greene’s bestselling The 48 Laws of Power, which has sold over 1.2 million copies worldwide. Greene’s books are famously the most requested in correctional facilities across the United States, an achievement he bears with pride. (The author has a folder dedicated to the fan mail he receives from inmates). However, it’s not just convicts who have taken to Greene’s works. His books are a favourite of Wall Street executives, movie moguls and hip hop superstars. Some of his more notable fans include rappers Busta Rhymes, 50 Cent, Jay Z, and Kanye West.    With five international bestsellers on strategy power and seduction, Greene is the hero of schemers, manipulators and the power hungry; from the Hollywood elite to the lowliest criminal. If the subject matter of his books is anything to go by, you’d think he would present like a character from Game of Thrones, cold and conniving. Yet for all his accolades, Greene seems astonishingly normal. A native of Los Angeles, Robert Greene currently lives a quiet life in a Spanish-style villa in the suburb of Los Feliz.    I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!  Leave a review for the Foundr Podcast!

22 Nov 201456min

01: Elance-oDesk CEO Fabio Rosati on How to Disrupt an Industry

01: Elance-oDesk CEO Fabio Rosati on How to Disrupt an Industry

How to Disrupt an Industry - The Age of working Differently.  The Elance Story with Fabio Rosati    It’s not every day you change the way the world works. But with Elance, Fabio Rosati did just this, altering the way global labor markets operate for the foreseeable future. It’s no small task, but by providing an easy and secure way for businesses to find, hire, manage and pay freelancers, Elance’s online staffing platform has revolutionized the freelancing economy. And it’s one of the fastest growing companies in the industry, expanding at a rate of 50% per year. As of 2013, Elance has over 3 million users, with 800,000 businesses hiring from a pool of 2.8 million registered freelancers, earning over $300 million yearly.    Today's Guest - Fabio Rosati   Hailing from Florence, Italy, Elance CEO Fabio Rosati is polite and softly-spoken. Conversing with him, you wouldn’t pick that in the last five years he had become one of the most influential individuals in the entrepreneurial space globally. A thought leader on work, the freelance economy and online staffing, Rosati’s views on the burgeoning online labor market have appeared in publications including The Wall Street Journal, Forbes, Fortune, Inc., and The New York Times. It’s no small wonder then that in 2013, Rosati was an Ernst & Young Entrepreneur of the Year Finalist.   I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!  Leave a review for the Foundr Podcast!

9 Nov 201443min

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