37: How Justin Gold Turned His Kitchen Hobby Into a Multi-Million Dollar Peanut Butter Powerhouse

37: How Justin Gold Turned His Kitchen Hobby Into a Multi-Million Dollar Peanut Butter Powerhouse

Some people thought entrepreneur Justin Gold was nuts for trying to disrupt the peanut butter market. A decade later, he’s been recognized by Inc. and Ernst & Young as one of the food and beverage sector’s rising stars. Originally from Pennsylvania, Gold is one of the Boulder, Colorado startup community’s big success stories, having moved to the mountain town after becoming disillusioned with his original career plan to become a lawyer. The keen outdoorsman made the most of the biking and skiing lifestyle while waiting tables to support himself, and found himself frequently chowing down on peanut and almond butter for the protein benefits. Gold decided to start making his own at home, experimenting by adding everything from maple syrup to berries in his concoctions. They proved a big hit with his roommates, who ate everything he whipped up, so Gold started labeling the jars “Justin’s,” at first just to keep them away. “At that point it changed from a kitchen experiment to a project,” he says. Being completely new to business, he had a million questions about how to start a company, from company structure through to labeling, packaging, and food regulations. Leaning on the Colorado University business library as a resource, Gold came up with a business plan. And since Boulder is home to a number of other companies in the natural foods space, from Celestial Seasonings to Rudi’s Organic Bakery, he started reaching out to their founders for advice. Having raised about $30,000 from friends and family, Justin’s launched in 2004, selling to local stores, but a few years in, wasn’t growing as Gold had hoped. He knew overnight success was unlikely — his own mentor Steve Demos, the creator of milk alternative Silk, struggled for nearly 30 years selling tofu first. Being a “little naive and a little stubborn” kept him going, he says, with the idea that they would figure it out eventually. In this interview you will learn: - When, and how to know how much equity of your business you should give you - The importanance of starting your business idea - Why curiosity can be an amazing trait as an entrepreneur - How Justin turned his idea peanut butter idea into a multi-million dollar empire - Key leadership skills to build a solid team - How to scale a business when you recieve rapid growth - When, and how to know how much equity of your business you should give up - A key concept to keep your employees super motivated

Avsnitt(538)

02: Learn How to Master Any Skill with Robert Greene

02: Learn How to Master Any Skill with Robert Greene

Let’s say that through some miscarriage of justice, you find yourself locked in prison tomorrow. Browsing through the prison library, you find there is one book that is constantly requested, but hard to get your hands on. What would you think that book was? Legal case studies? Lock-picking manuals? The Bible perhaps? Close, but no cigar. It’s none other than Robert Greene’s bestselling The 48 Laws of Power, which has sold over 1.2 million copies worldwide. Greene’s books are famously the most requested in correctional facilities across the United States, an achievement he bears with pride. (The author has a folder dedicated to the fan mail he receives from inmates). However, it’s not just convicts who have taken to Greene’s works. His books are a favourite of Wall Street executives, movie moguls and hip hop superstars. Some of his more notable fans include rappers Busta Rhymes, 50 Cent, Jay Z, and Kanye West.    With five international bestsellers on strategy power and seduction, Greene is the hero of schemers, manipulators and the power hungry; from the Hollywood elite to the lowliest criminal. If the subject matter of his books is anything to go by, you’d think he would present like a character from Game of Thrones, cold and conniving. Yet for all his accolades, Greene seems astonishingly normal. A native of Los Angeles, Robert Greene currently lives a quiet life in a Spanish-style villa in the suburb of Los Feliz.    I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!  Leave a review for the Foundr Podcast!

22 Nov 201456min

01: Elance-oDesk CEO Fabio Rosati on How to Disrupt an Industry

01: Elance-oDesk CEO Fabio Rosati on How to Disrupt an Industry

How to Disrupt an Industry - The Age of working Differently.  The Elance Story with Fabio Rosati    It’s not every day you change the way the world works. But with Elance, Fabio Rosati did just this, altering the way global labor markets operate for the foreseeable future. It’s no small task, but by providing an easy and secure way for businesses to find, hire, manage and pay freelancers, Elance’s online staffing platform has revolutionized the freelancing economy. And it’s one of the fastest growing companies in the industry, expanding at a rate of 50% per year. As of 2013, Elance has over 3 million users, with 800,000 businesses hiring from a pool of 2.8 million registered freelancers, earning over $300 million yearly.    Today's Guest - Fabio Rosati   Hailing from Florence, Italy, Elance CEO Fabio Rosati is polite and softly-spoken. Conversing with him, you wouldn’t pick that in the last five years he had become one of the most influential individuals in the entrepreneurial space globally. A thought leader on work, the freelance economy and online staffing, Rosati’s views on the burgeoning online labor market have appeared in publications including The Wall Street Journal, Forbes, Fortune, Inc., and The New York Times. It’s no small wonder then that in 2013, Rosati was an Ernst & Young Entrepreneur of the Year Finalist.   I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!  Leave a review for the Foundr Podcast!

9 Nov 201443min

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