123: Startup Growth Pains, Marketing Strategies, Buying & Selling Companies with Wil Schroter
Wil Schroter never set out to become an entrepreneur. In fact, he didn't have that much interest in business in the first place. But in 1995, he found himself in the office of his college guidance cou...
22 Dec 20161h
122: How Timbuktu Labs Created the Most Successful Publishing Kickstarter Campaign in History (Crowdfunding Series Part 6)
After working in the children's media industry for over five years, there was something that was bothering Francesca Cavallo. She found herself asking the question: "Why does almost every princess in ...
15 Dec 201655min
121: How Willi Footwear Raised $36,232 to End Flip Flop Blowouts (Crowdfunding Series Part 5)
A unique product snags attention. A boring product does not. Brad Munro says crowdfunding is most successful when you have the former—something innovative like Willi Footwear’s improved flip flops. “T...
8 Dec 201634min
120: The Master of Systems (Michael Gerber) Shares How to Scale Your Business
Thirty years ago, Michael Gerber released a book called The E-Myth: Why Most Businesses Don't Work and What to Do About it. It carried within it lessons on what it means to be an entrepreneur, the imp...
1 Dec 20161h 6min
119: How Who Gives a Crap Raised $66,000 by Sitting on a Toilet (Crowdfunding Series Part 4)
Simon Griffiths sat down for what he believed in and, it turned out, parking it on a toilet was an epic marketing win for a good cause. Griffiths and the team behind Who Gives a Crap toilet paper empl...
24 Nov 201625min
118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)
The Canary team didn’t start their company with crowdfunding. In fact, they had been working on the idea for roughly a year before turning to Indiegogo. “We decided that crowdfunding would be a great ...
17 Nov 201653min
117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)
A team of doctors and engineers wanted a safer alternative to Q-Tips, so they created it. By understanding where potential users were coming from and staying on point with the idea that their product ...
9 Nov 201631min
116: How Eskil Nordhaug Raised $123,000 to Change Mobile Video (Crowdfunding Series Part 1)
The problem Eskil Nordhaug wanted to solve for people was simple. Videos taken with smartphones or small cameras are notoriously shaky. So he simply looked at the needs. He asked himself what it would...
2 Nov 201647min
