13: How Houzz Built a Community of 450,000 active professionals and 25M Unique Visitors a Month with Adi Tatarko

13: How Houzz Built a Community of 450,000 active professionals and 25M Unique Visitors a Month with Adi Tatarko

Adi Tatarko, co-founder of online home design platform Houzz, began her journey by purchasing her dream home built in 1955 – a fixer-upper – and then setting about renovating it. “Unfortunately the process itself wasn't so dreamy… it was pretty much a nightmare,” Tatarko says. “So we ended up building Houzz in order to make the whole process better.” The cliché holds – a picture paints a thousand words – and in order to best communicate the vision of their dream home to their architect, Tatarko and her husband Alon Cohen started a humble website displaying images of home interiors. It was Silicon Valley, 2009. In that environment, the journey from personal project to company is a natural progression. They created an online platform to showcase the work of architects, so home renovators could access endless images to inspire the vision of their own dream home. The couple then asked local Bay Area architects to upload their portfolios. Their initial community was made up from “twenty local homeowners, mainly our friends, and a group of professionals from the Bay Area.” What started as a trickle of design portfolios soon became a flood. Tatarko is a veteran of the tech startup space and this comes across in her delivery. A sharp and articulate businessperson, Tatarko coolly communicates a vision splendid for the company. “We really wanted to help people learn more about the [remodeling] process, about design, about what's possible, and about different materials to help them make the right decision. And help them be more knowledgeable when they start their project.” Now Houzz is an online hub that not only hosts a plethora of images but displays the portfolios of “450,000 active professionals from all over the world” and receives 25 million monthly unique visitors. In five years, the site has become the biggest residential remodeling community online. In this interview you will learn: -What it takes to create and build massive community -Startup 101 product development tactics that helped Houzz grow so fast -Challenges faced that Adi had as an entrepreneur -Investing and how to know when you need an investor -The key mindsets to building a successful startup I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people! Leave a review for the Foundr Podcast!

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02: Learn How to Master Any Skill with Robert Greene

02: Learn How to Master Any Skill with Robert Greene

Let’s say that through some miscarriage of justice, you find yourself locked in prison tomorrow. Browsing through the prison library, you find there is one book that is constantly requested, but hard to get your hands on. What would you think that book was? Legal case studies? Lock-picking manuals? The Bible perhaps? Close, but no cigar. It’s none other than Robert Greene’s bestselling The 48 Laws of Power, which has sold over 1.2 million copies worldwide. Greene’s books are famously the most requested in correctional facilities across the United States, an achievement he bears with pride. (The author has a folder dedicated to the fan mail he receives from inmates). However, it’s not just convicts who have taken to Greene’s works. His books are a favourite of Wall Street executives, movie moguls and hip hop superstars. Some of his more notable fans include rappers Busta Rhymes, 50 Cent, Jay Z, and Kanye West.    With five international bestsellers on strategy power and seduction, Greene is the hero of schemers, manipulators and the power hungry; from the Hollywood elite to the lowliest criminal. If the subject matter of his books is anything to go by, you’d think he would present like a character from Game of Thrones, cold and conniving. Yet for all his accolades, Greene seems astonishingly normal. A native of Los Angeles, Robert Greene currently lives a quiet life in a Spanish-style villa in the suburb of Los Feliz.    I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!  Leave a review for the Foundr Podcast!

22 Nov 201456min

01: Elance-oDesk CEO Fabio Rosati on How to Disrupt an Industry

01: Elance-oDesk CEO Fabio Rosati on How to Disrupt an Industry

How to Disrupt an Industry - The Age of working Differently.  The Elance Story with Fabio Rosati    It’s not every day you change the way the world works. But with Elance, Fabio Rosati did just this, altering the way global labor markets operate for the foreseeable future. It’s no small task, but by providing an easy and secure way for businesses to find, hire, manage and pay freelancers, Elance’s online staffing platform has revolutionized the freelancing economy. And it’s one of the fastest growing companies in the industry, expanding at a rate of 50% per year. As of 2013, Elance has over 3 million users, with 800,000 businesses hiring from a pool of 2.8 million registered freelancers, earning over $300 million yearly.    Today's Guest - Fabio Rosati   Hailing from Florence, Italy, Elance CEO Fabio Rosati is polite and softly-spoken. Conversing with him, you wouldn’t pick that in the last five years he had become one of the most influential individuals in the entrepreneurial space globally. A thought leader on work, the freelance economy and online staffing, Rosati’s views on the burgeoning online labor market have appeared in publications including The Wall Street Journal, Forbes, Fortune, Inc., and The New York Times. It’s no small wonder then that in 2013, Rosati was an Ernst & Young Entrepreneur of the Year Finalist.   I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!  Leave a review for the Foundr Podcast!

9 Nov 201443min

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