The GaryVee Audio Experience19 Nov 2014

Retail, Super Bowl Ads, & Telemarketing

#QOTD: Watch this on video and guess how many almonds are in the jar next to me. Whoever guesses it right will be flown out to NYC to join me on a taping of the #AskGaryVee show!!

It's funny to hear that people are referring to cellphones and other mobile devices as the "second screen." As far as I'm concerned, in this DVR'd world we live in, most of us are on our phones, scrolling through our feeds as commercials, and sometimes the actual TV shows, are being ignored. I'm pretty certain we're at a moment in time where our mobile devices are indeed our 'first' screen of choice.

When it comes to retail though, it makes sense that we refer to our phones as the "second screen" because it certainly holds true that our eyeballs serve as the 'first screen' when we're walking around. What's really resonated with me recently with retail is how people are behaving when they're out and about and shopping around. People are literally IGNORING the promotional end-caps that brands spend tons of money on, simply because they're too distracted by their phones. Although this may sound like a wasted opportunity, I see it as the future of in-store marketing.

This has been a hot topic of discussion over the last few years -- how phones and other devices will play a role in our shopping experiences -- and is something I'm very interested in. Brands need to start being more conscious of how we're using our devices in our everyday interactions. With the advent of ApplePay and the beginning phases of beacon sensors, there's no question that our in-store purchasing behaviors will be highly influenced by those shiny little devices we seem to never be at an arms-length distance from.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(3593)

Why the World Needs More Purple

In this episode of the GaryVee Audio Experience, I sit down with Mark Manson - author of The Subtle Art of Not Giving a Fuck and co-writer of Will Smith's memoir - for a long-overdue conversation. I t...

7 Sep 21min

Why Judging Yourself is Never the Answer

In this episode of the GaryVee Audio Experience, I sit down with the whole Team Gary for a group Q&A. I talk about why so many people are anxious and unhappy - the standards we've decided to live up t...

4 Sep 30min

The "Missing Ingredient" You Need to Build Your Brand

In this episode of the GaryVee Audio Experience, I sit down on the Rippin2Gether Podcast to discuss the "missing" ingredient you need to start building your own show. Ian Schwartzman, Conway The Mach...

31 Aug 40min

Why 2026 is the Year of Alternative Sports

In this episode of the GaryVee Audio Experience, I talk about the explosion of alternative sports and why every league - UFC, pickleball, wiffle ball, padel - started as a side conversation before it ...

28 Aug 8min

Predicting Live Streaming and Live Shopping in 2008

In this episode of the GaryVee Audio Experience, I react to a series of clips of my 2008 self predicting live streaming and live shopping. I break down why live shopping right now is exactly what soci...

24 Aug 13min

Reviewing 3 Wines You Can't End August Without

In this episode of the GaryVee Audio Experience, I sit down with Matthew from Wine Library for the August Wine of the Month Club and break down three wines that feel like a throwback to 1970s winemaki...

22 Aug 10min

5 Things You Need to Hear Before Going Back to School

In this episode of the GaryVee Audio Experience, I talk about hating school, college as the singular racket, and why you can't teach entrepreneurship. I share the exact script for a 22-year-old to ask...

21 Aug 18min

What Nobody's Telling You about Your Algorithm

In this episode of the GaryVee Audio Experience, I talk about why the algorithm is you and how blaming everyone else is the biggest trap in modern life. I share why success for me is optionality and k...

17 Aug 24min