It's Giving Glossy: Why K18’s Transformative, 4-Minute Hair Mask is *Actually* Legit with Co-Founders Britta Cox & Suveen Sahib

It's Giving Glossy: Why K18’s Transformative, 4-Minute Hair Mask is *Actually* Legit with Co-Founders Britta Cox & Suveen Sahib

It’s what Kim Kardashian has been using to keep her bleach blonde mane smooth and shiny, so what makes the K18 hair mask so #DamnGood? Co-founders and husband-and-wife duo Suveen Sahib and Britta Cox are here to reveal the secrets behind the TikTok-approved K18 hair mask that’s like “silk-in-a-bottle.”

In today’s episode we find out:

  • What K18 is, how it works and why the technology is like “Retinol for your hair.”
  • What makes K18 different from other bond builders like Olaplex
  • How to work K18 into your haircare routine, including for curly hair types
  • Why some users may not be getting all of the benefits of K18 (hint - it could be your shampoo!)
  • How the quick-drying, anti-breakage Aquis hair towel is linked to the science behind K18
  • What the founders have up their sleeve next

*Exciting news - we’re doing a giveaway of K18. Follow us on TikTok an Instagram where we will reveal more details soon!

Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302.

For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast!

BetterHelp

BetterHelp online therapy offers video, phone, and even live chat-only therapy sessions. Our listeners get 10% off their first month at BetterHelp.com/BEAUTY.

Nutrafol

You can grow thicker, healthier hair and support our show by going to Nutrafol.com and entering the promo code BREAKING to save $15 off your first month’s subscription. Plus, free shipping on every order. This is their best offer anywhere and it is only available to US customers for a limited time.

Macy’s

Need a little help editing down your must-buy list for fall? Pair up with a Macy’s Personal Stylist to help you put your look together, either in store or from the comfort of your home. Head over to macys.com/personalstylist to book your FREE appointment today.


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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya


Produced by Dear Media Studio



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19 Aug 53min

2026 Beauty Haul of Fame! The Year’s Best Performing Foundations, Worth-It K-Beauty & The $10 Drugstore Hair Steal We Both Adore

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The 2026 Hall of Fame is officially here! In this annual edition, we’re opening up our top shelves and inducting the absolute best, most non-negotiable beauty discoveries from our monthly #DamnGood re...

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