The Backstory Behind The #1 Ranked Hair Care Brand at Sephora with Amika CEO Chelsea Riggs. Plus: The New Product Drop to Help You Ace the “Fluffy” Hair Trend!

We took a trip to New York with Amika to learn all about the colourful brand behind the #1 dry shampoo in prestige hair care. Listen in as Amika CEO Chelsea Riggs delivers the scoop on the viral thermal round brush that helped usher in a fluffy hair revolution, what makes Amika’s best-selling Perk Up Dry Shampoo so damn good and, the brand new Volumizing Rising Star collection (oh my!) destined for your next big hair day.

Plus, you’ll find out:

• Why Amika is the #1 hair brand ranked on Sephora.com (based on traffic to the website,) offering up formulas for eleven different hair types and textures
• How to achieve the fluffy hair trend at home, with Chelsea’s personal tips on boosting thin strands, from haircut to blowdry and beyond
• How Amika builds allyship within the company – with lessons for indie brands who lost their footing this year (ahem)
• What it takes to earn B-Corp certification – and why it matters to us as consumers
• Why Chelsea chooses to see the *positive* in a one-star review

Breaking Buzz: Visit @breakingbeautypodcast on Instagram to enter our Amika giveaway where 5 lucky listeners will win prizes worth approximately $250 USD!

For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

Related episodes like this:

• Kitsch Founder Cassandra Morales on Everything Showers, Heatless Rollers and The Solid Shampoo Bar Revolution
• Legendary Hairstylist and Founder of Ouai & Mane, Jen Atkin
• 7 Hair Truths That Only a Hairstylist Will Tell You with Kardashian Hair Pro Andrew Fitzsimons

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Macy’s

Cheer on your favorite teams this year during the Summer Games in Paris with top brands like Puma, Reebok, Under Armour, Adidas and Nike. Shop at Macys.com or in-store at Macy’s.

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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya


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