Love Your People - Demand High Performance with Bill Biggs

Howdy, Ags! Today, we have Bill Biggs '94, founder of Biggs and Associates! In this episode, Bill shares how CEOs can demand high performance while maintaining a positive disposition from employees. So make sure to tune in to learn more!

Love Your People - Demand High Performance

Bill Briggs believes that the common notion that pursuing one's passion will lead to success is a piece of bad advice. Instead, self-analysis, learning about your gifts, and becoming passionate about those gifts is the pathway to success. Once he realized his skills leaned more on using words to communicate the message, he pivoted into coaching and became a sought-after motivator and trainer.

As a coach, Bill comes into an organization and evaluates the culture and leadership. For him, culture and leadership are the most critical factors in an organization. The top-down approach means the leaders set the tone in an organization, not taking the credit when things go right but acknowledging it as a team's effort, and taking every problem as a leadership problem, pushing them to act and come up with a solution. In his research, he learned that culture is everything one does. It is primarily built upon the values and beliefs of a group of people. Culture in a company or organization draws out the performance in a group. The right cultural construct leads to getting high-performing individuals as it sets the bar higher for one to be able to enter into that organization. A strong culture yields a solid belief in the organization's purpose, of each other, and of the client, which produces people willing to give everything they've got joyfully. Additionally, an organization where leaders appreciate and love their people earns them the right to demand high performance.

About Biggs and Associates:

Biggs & Associates serves some of the greatest influencers in American business and sports. Their work energizes and equips them to leverage their platforms to impact the world effectively. In addition, they create elite communicators by crafting the perfect messages for the most critical moments.

Their credits include the Heisman Trophy, the NFL Hall of Fame, and Walter Payton Man of The Year acceptance speeches. Best-in-class communications strategy for Fortune 500 Companies, NFL Hall of Famers, NCAA Champions, ESPN Broadcasters, and top NCAA athletic departments. Executive interview preparation for America's most sought-after and successful coaches and athletic directors. Media training and crisis management for some of the biggest brands in sports and numerous keynotes, shareholder presentations, and high-level public addresses.

Their founder, Bill Biggs, is a sought-after motivator and trainer with a graduate degree in Psychology from Texas A&M, graduate studies at Harvard Business School, and years of experience on stage and in the boardroom. He's used his unique understanding of what drives communication and human behavior to accelerate performance in media, communications, education, and the corporate world. With leadership roles in pastoral ministry, as Chief Operating Officer of one of the largest law firms in Texas, and as mentor/friend to some of the most talented people in the country, he's devoted his entire professional life to bringing out the excellence in others.

Outline of the Episode:

• [00:04] Intro
• [01:43] What Bill misses about no longer being a student at A&M.
• [03:51] Bill's passion and entrepreneurial journey
• [08:18] What is the most crucial thing in an organization?
• [12:46] What can a strong culture accomplish?
• [13:50] How does culture fit into a business with a product instead of a business?
• [16:15] Culture as a critical component for companies
• [21:06] BHAG
• [24:51] Lightning round
• [29:30] Takeaways

Resources:

Website: https://biggsandassociates.com/

AGH Website: https://www.aggiegrowthhacks.com/

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