Diversity Matters: This Makeup Brand's Movement for Inclusivity
Shopify Masters25 Feb 2020

Diversity Matters: This Makeup Brand's Movement for Inclusivity

In this episode, you’ll learn from an entrepreneur who validated her community through a hashtag campaign and then led her towards building her own business

Makeup For Melanin Girls is a direct-to-consumer beauty brand that leverages community feedback to develop cosmetics tailored to multiethnic beauty consumers.

For more on MFMG Cosmetics and show notes: https://www.shopify.com/blog/mfmgcosmetics-products

Tune in to learn
  • How to turn a blog in to a business
  • Why is a brand book important and what you should include inside your brand book
  • What she did after losing an Instagram account of 100,000 followers

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