Uncensored CMO16 Dec 2019

How I made BrewDog famous - Alex Myers

Alex Myers is founder of Manifest who were recently awarded Agency of the Decade for their work making BrewDog famous. Having worked on BrewDog for most of the past 10 years they helped establish the brand as the UK’s most valuable Beer brand (source BrandZ top 75 UK brands) with virtually no paid for media. Manifest have a clear purpose of creating brands that change the world and put their money where their mouth is.

In this episode:

How Alex started a PR agency with no experience at all
Never mind the bollocks here’s Brewdog was Alex’s opening pitch to work for them
Its not what you stand for its what you stand up for that counts
There is no such thing as a boring brief only boring creative
Finding inspiration from roof tiles and why Alex believes his job is to find out why people get up in the morning
Hello my name is Vladimir. Creating a protest beer to promote what BrewDog believe in.
How to make brave the new safe
How Twitter went from a platform for collaboration to a platform for outrage
Having a public spat with James Watt over Punk AF and not getting credit
Why pitching doesn’t work for brands and why CMO’s need to do their research
Strategy should come from your belief and not a rationale
Manifests vision to create brands that change the world
Why Awards are easy to game but do provide a Sat Nav for CMO’s on who is doing good work
Find out who Alex has a professional crush on
Why doing good and having a positive impact should be synonymous with success
Why the best work comes from making every channel amplify the other
What Alex has never told anyone

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Contact me:

Website | www.uncensoredcmo.com
Email – jon@uncensoredcmo.com

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