Why we must focus on what matters - Mark Borkowski

Mark Borkowski is PR written large. He represents international celebrities and corporate heavyweights and is a sought-after commentator on the world of celebrity, the Media and spin.

I recorded another episode with Mark not too long ago but it didn't feel right releasing it amidst the pandemic, so I caught up with him again.

In this episode we covered:

• Why business is booming for Borkowski
• How they've handled the shift to fully remote
• The role of celebrities during the crisis
• Why Boris' message and tone was poor
• What key advice would Mark give everyone