How Direct Line won the Marketing Week Grand Prix 2021 - Mark Evans, Direct Line
Uncensored CMO14 Dec 2021

How Direct Line won the Marketing Week Grand Prix 2021 - Mark Evans, Direct Line

How do you run marketing for one of the best known insurance brands in the UK, Direct Line? That's exactly what I find out from their CMO, Mark Evans, who has been at the company for a decade.

What we covered in this episode:

  • Starting a podcast during lockdown
  • Where Mark gets his energy from
  • The importance of being tuned into your purpose
  • Career lessons from Jimmy Carr
  • Why you should always coach from a position of strength
  • What you can learn from a World Cup winning Rugby squad
  • Lessons from being made redundant 4 times
  • Why you should embrace your failure and learn from it
  • How Mark survived a decade as CMO at Direct Line
  • Why you should fire yourself every 18 months
  • Whether it’s better to work for a Marketing or Finance CEO
  • Why marketing needs to be more than the ‘colouring in department’
  • The importance of knowing your numbers
  • Why Direct Line decided to retire Winston Wolf
  • The success trap - improving your game even when you are winning
  • How Direct Line positioned itself for success
  • Flipping ‘last brand standing’ to becoming the ‘first brand standing’
  • Discovering the importance of insurance the hard way
  • How covid changed the new ‘We’re on it’ campaign
  • Topping the charts on the System1 insurance category
  • Why it’s worth sticking with the same agency
  • Who is tipped to be the next Superhero
  • Record profits in a tough year
  • How Churchill make Insurance feels effortless
  • Churchill’s plans to Chill some more in 2022
  • The power of music to change our the audience feels
  • Marks most popular podcast episode on ‘oh the places we go’
  • The importance of being true to your audience

Follow me:

Contact me:

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(289)

Why marketers are wasting their media budgets - Evan Shapiro

Why marketers are wasting their media budgets - Evan Shapiro

The media landscape has changed faster than most marketing plans have. Evan Shapiro, known as the Media Cartographer for his widely used maps of the media ecosystem, joins Uncensored CMO to explain wh...

30 Sep 59min

Marketing leadership masterclass with ex WPP President, Karen Blackett CBE

Marketing leadership masterclass with ex WPP President, Karen Blackett CBE

Karen Blackett is one of the most respected leaders in marketing and media. As the former UK President of WPP and former CEO of GroupM UK, she has led through industry change, crisis and growth at the...

23 Sep 54min

How to build a disruptive brand and win over the CFO - Vineet Mehra, Chime

How to build a disruptive brand and win over the CFO - Vineet Mehra, Chime

What happens when a CMO brings the discipline of P&G, private equity and fintech together?Vineet Mehra, CMO of Chime, joins Jon to explain how the challenger bank has disrupted one of the most establi...

16 Sep 49min

What every Marketer needs to know about the future of search - Google’s Sophie Neary

What every Marketer needs to know about the future of search - Google’s Sophie Neary

AI is rapidly changing how people search, shop and discover new brands. So what does that mean for marketers?Sophie Neary has spent the past few years inside Google, giving her a front-row seat to som...

9 Sep 47min

Why uncertainty creates better marketing & what AI will never replace - Dr Margaret Heffernan

Why uncertainty creates better marketing & what AI will never replace - Dr Margaret Heffernan

Dr Margaret Heffernan is one of the world's leading thinkers on uncertainty, leadership and creativity. A bestselling author, entrepreneur and former CEO, her latest book, Embracing Uncertainty, chall...

2 Sep 1h 2min

How Heineken became creative brand of the year - Ali Payne

How Heineken became creative brand of the year - Ali Payne

Ali Payne, CMO of Heineken, joins us to discuss how one of the world's most iconic beer brands became Creative Brand of the Year at Cannes Lions - and what it takes to keep a 150-year-old brand feelin...

26 Aug 45min

Why AI should drive growth, not just efficiency – Najoh Tita-Reid

Why AI should drive growth, not just efficiency – Najoh Tita-Reid

Najoh Tita-Reid, former Chief Growth Officer at Mars Petcare, joins us to discuss why she made the unusual decision to step away from one of the biggest roles in marketing to embark on a self-describe...

19 Aug 55min

How creativity transformed Australia’s No.1 Telecom’s brand - Brent Smart

How creativity transformed Australia’s No.1 Telecom’s brand - Brent Smart

Brent Smart is one of the most respected marketers in the world. After spending more than 20 years in advertising, he made the rare move from agency life to become CMO of NRMA Insurance. Brent's most ...

12 Aug 54min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
badfluence
avanzapodden
rss-borsens-finest
rss-inga-dumma-fragor-om-pengar
24fragor
uppgang-och-fall
rss-dr-bjorklund
bathina-en-podcast
tabberaset
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
kvalitetsaktiepodden
svd-tech-brief
lastbilspodden
fill-or-kill
rss-dagen-med-di
borsmorgon