How Direct Line won the Marketing Week Grand Prix 2021 - Mark Evans, Direct Line
Uncensored CMO14 Dec 2021

How Direct Line won the Marketing Week Grand Prix 2021 - Mark Evans, Direct Line

How do you run marketing for one of the best known insurance brands in the UK, Direct Line? That's exactly what I find out from their CMO, Mark Evans, who has been at the company for a decade.

What we covered in this episode:

  • Starting a podcast during lockdown
  • Where Mark gets his energy from
  • The importance of being tuned into your purpose
  • Career lessons from Jimmy Carr
  • Why you should always coach from a position of strength
  • What you can learn from a World Cup winning Rugby squad
  • Lessons from being made redundant 4 times
  • Why you should embrace your failure and learn from it
  • How Mark survived a decade as CMO at Direct Line
  • Why you should fire yourself every 18 months
  • Whether it’s better to work for a Marketing or Finance CEO
  • Why marketing needs to be more than the ‘colouring in department’
  • The importance of knowing your numbers
  • Why Direct Line decided to retire Winston Wolf
  • The success trap - improving your game even when you are winning
  • How Direct Line positioned itself for success
  • Flipping ‘last brand standing’ to becoming the ‘first brand standing’
  • Discovering the importance of insurance the hard way
  • How covid changed the new ‘We’re on it’ campaign
  • Topping the charts on the System1 insurance category
  • Why it’s worth sticking with the same agency
  • Who is tipped to be the next Superhero
  • Record profits in a tough year
  • How Churchill make Insurance feels effortless
  • Churchill’s plans to Chill some more in 2022
  • The power of music to change our the audience feels
  • Marks most popular podcast episode on ‘oh the places we go’
  • The importance of being true to your audience

Follow me:

Contact me:

Avsnitt(261)

How SAS went from performance to brand - Jenn Chase

How SAS went from performance to brand - Jenn Chase

Jenn Chase, CMO of SAS, joins us to share how one of the world’s most established AI and analytics companies is reinventing its brand. From launching SAS’s first brand campaign in 25 years to shifting...

28 Jan 49min

Why we need to embrace failure with Kory Marchisotto [Uncensored Renegades]

Why we need to embrace failure with Kory Marchisotto [Uncensored Renegades]

This is the first episode of the Uncensored Renegades podcast. To hear episodes of this new show, subscribe here:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960...

26 Jan 23min

Confessions of a CMO with Mark Ritson

Confessions of a CMO with Mark Ritson

After collaborating with Worldwide Partners on the Confessions of a CMO report (the anonymous report asking top tier CMOs what they really think about the state of the role), I thought I'd team up wit...

22 Jan 45min

Uncensored Renegades Launch Live from New York City with Kory Marchisotto

Uncensored Renegades Launch Live from New York City with Kory Marchisotto

Listen to the launch episode of my brand new show, Uncensored Renegades, co-hosted with Kory Marchisotto, CMO of e.l.f. and a previous guest on Uncensored CMO.Listen to the new show here:Apple Podcast...

16 Jan 46min

Rory Sutherland on why luck beats logic in marketing

Rory Sutherland on why luck beats logic in marketing

Our most popular guest ever is back - Rory Sutherland returns for a wide-ranging conversation on why marketing works best when it embraces luck, spontaneity, and a little irrationality. From the dange...

14 Jan 58min

How Not to Plan in 2026 with Les and Sarah

How Not to Plan in 2026 with Les and Sarah

Les Binet and Sarah Carter are back for our yearly special, tacking the biggest marketing stories of the year and what to focus on in 2026. We explore the power of consistency, disguised repetition, a...

7 Jan 1h

Politics, persuasion and podcasts - lessons from Jimmy's Jobs of the Future

Politics, persuasion and podcasts - lessons from Jimmy's Jobs of the Future

In this special crossover episode, we’re joined by Jimmy McLoughlin, host of Jimmy’s Jobs of the Future, to explore the intersection of politics, media, and marketing. Jimmy shares how he built one of...

5 Jan 52min

Never Mind The Adverts 2025 Review with Orlando Wood

Never Mind The Adverts 2025 Review with Orlando Wood

This week’s bonus episode comes from Never Mind the Adverts, hosted by Jon Evans and joined by returning Uncensored CMO guest Orlando Wood. Together, they look back on the biggest marketing stories, d...

31 Dec 202549min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
rss-borsens-finest
badfluence
uppgang-och-fall
avanzapodden
bathina-en-podcast
fill-or-kill
24fragor
rss-inga-dumma-fragor-om-pengar
lastbilspodden
tabberaset
kapitalet-en-podd-om-ekonomi
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
borsmorgon
rss-veckans-trade