Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand
Rob Mayhew joins Jon for bonus episode, talking about his big move to New York City, becoming a full-time content creator and how brands can work with creators like him effectively.Timestamps00:00 - I...
10 Mars 202532min
Rare Beauty: the story behind the success of Selena Gomez’s make up brand - Katie Welch
Rare Beauty is a brand built on the inclusive approach to beauty set by their celebrity founder, Selena Gomez. They've taken the US market by storm and so I'm speaking to their CMO, Katie Welch, about...
5 Mars 202551min
Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
This episode is a QSR masterclass. Ken Muench is the CMO of Yum! brands, who own Taco Bell, KFC and Pizza Hut. I speak to Ken about how he started the agency that got acquired by Yum! (The Collider La...
26 Feb 20251h 5min
Creativity & Consistency: driving growth for the worlds largest beer brands - Marcel Marcondes
Marcel Marcondes is the CMO of AB InBev, who run the largest portfolio of beer brands in the world. Stella Artois, Corona, Michelob Ultra and Budweiser are all under the marketing leadership of Marcel...
19 Feb 202542min
A masterclass on business productivity with Nir Eyal
I think one of the biggest problems facing us today is the amount of distraction in our lives. Social media feeds, unnecessary meetings, huge inboxes full of emails you didn't really need. All these t...
17 Feb 202547min
How Pfizer made the highest scoring Pharma ad of all time - Susan Rienow
The Super Bowl is the biggest advertising event of the year, with the biggest brands in the world flexing their advertising muscles (and budgets). A new entrant to the Super Bowl in 2024 was Pfizer, a...
10 Feb 202551min
Samsung CMO on Tech Innovation, Flying Ostriches & Doing More with Less - Benjamin Braun
Today Jon sits down with Benjamin Braun, CMO at Samsung Europe, for a fascinating conversation that spans from innovative tech demos to Olympic marketing strategies. Benjamin shares insights on Samsun...
5 Feb 20251h 12min
The Attention Economy: Why not all reach is equal with Karen Nelson Field
Dr Karen Nelson Field is a multiple returning guest to the podcast, talking about her book "The Attention Economy: A Category Blueprint" which takes an in-depth look into the dynamic world of marketin...
29 Jan 202534min
