Uncensored CMO1 Feb 2023

AdContrarian on why online advertising is a scam - Bob Hoffman

Why the AdContrarian decided to end his weekly newsletter
The irony of Bob getting an award for best speaker at an AdTech conference
A surprising honour from Byron Sharp
The freedom that comes from being an independent
Bob’s most contrarian ever statement
The shocking amount of personal data gather about every person
How the marketing industry is complicit in on-line tracking and division in society
The issue of tracking and how we managed just fine beforehand
Why advertising works better when it isn’t personal
The primary role of advertising to create fame for the brand
System1 data to show the value of Fame building
Why most people don’t care about your banner ad
How targeting devalued creativity
Why AI will just lead us to more average creative work
The insanity of M&M’s withdrawing their characters in a moral stance
Why the industry isn’t taking the failures of adtech seriously
Explaining ‘programmatic poo’ and why it matters
The 40,000 websites your ad appears on
The 9 billions ads that suddenly disappeared
The important distinction between ad impressions and views
Why only 9% of people actual see a banner ad
What happens when we start media buying based on attention
The things your Gran could have told you about advertising
Why your audience aren’t ‘buying into the conversation’
Is my toilet paper pro Brexit?
The scale of ad fraud and why it isn’t news
Ad fraud is bigger than Coke or Nike
The scale of ad fraud funding criminal activity
Why low CPM’s drive the wrong behaviour in the digital world
How 3rd party data only predicted gender 46% of the time
Whether its time for legislation to fix the issues
The 3 things every marketer can do to help
What works in marketing doesn’t work in advertising
Introducing the Marketing Bottom and what most marketers don’t know
Why people buy what makes them feel good
How Fame, Feeling & Fluency predicts success
The one topic we should be talking about
The case for being silly and having more fun

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