How to build habit-forming products - Nir Eyal, Part 2
Uncensored CMO15 Feb 2023

How to build habit-forming products - Nir Eyal, Part 2

Nir Eyal is back for the second part of this 2-part Uncensored CMO series. This episode, we talk about the book that made him famous - Hooked - and how you can apply habit-forming techniques to your own marketing work.

Some more about Nir:

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Reviewas, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Avsnitt(252)

Planet saving Aston Martin’s and Transport for Humans - Rory Sutherland, Ogilvy

Planet saving Aston Martin’s and Transport for Humans - Rory Sutherland, Ogilvy

Rory's BioRory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. ​Before founding Ogilvy Cha...

17 Nov 20211h 35min

How I got fired twice in one year, the Uncensored CMO story - Jon Evans

How I got fired twice in one year, the Uncensored CMO story - Jon Evans

In this special episode of Uncensored CMO, Jon finds himself on the other side of the mic being interviewed by producer James McKinven, who grills him on some unusual career moves. After a promising s...

9 Nov 20212h 5min

The power of feeling seen in advertising - Ade Rawcliffe, ITV

The power of feeling seen in advertising - Ade Rawcliffe, ITV

Ade joined ITV as Head of Diversity Commissioning in 2017. She was later promoted to Director of Creative Diversity, before taking on the role of Group Director of Diversity and Inclusion and joining ...

25 Okt 202144min

Mini Episode - 5 Reasons to "Look Out" - Orlando Wood

Mini Episode - 5 Reasons to "Look Out" - Orlando Wood

Here's my mini conversation with Orlando Wood, author of Lemon and Look Out where I ask him about 5 key insights from the new book:why it’s rude to stare and how the fixed gaze took over art and adver...

19 Okt 20218min

Why it’s time to Look Out - Orlando Wood

Why it’s time to Look Out - Orlando Wood

Orlando Wood is Chief Innovation Officer of System1 Group and Honorary Fellow of the Institute of Practitioners in Advertising. He is also a member of the IPA’s Effectiveness Leadership Group. Author ...

12 Okt 20211h 2min

When Brands Stop Advertising - Dr Nicole Hartnett, Ehrenberg-Bass Institute

When Brands Stop Advertising - Dr Nicole Hartnett, Ehrenberg-Bass Institute

Nicole is an advertising and media researcher with a particular interest in how to design effective advertising content.Her expertise spans advertising measurement, management and decision making, dis...

1 Okt 20211h 6min

The Long and the Short of It - Peter Field

The Long and the Short of It - Peter Field

Peter Field has spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 20 years. His pioneering work on the link between creativity and effectiveness – s...

20 Sep 20211h 3min

The Case for Creativity & Cannes Lions - James Hurman

The Case for Creativity & Cannes Lions - James Hurman

Here's the articles before you listen:Read the Campaign articleRead James' articlePart 1 – The Case for Creativity in BusinessGrowing up in a world that didn’t recognise the potential of creativityHow...

7 Sep 20211h 48min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
rss-svart-marknad
svd-tech-brief
avanzapodden
uppgang-och-fall
fill-or-kill
rss-dagen-med-di
borsmorgon
lastbilspodden
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
kapitalet-en-podd-om-ekonomi
bathina-en-podcast
tabberaset
rss-den-nya-ekonomin
affarsvarlden