Uncensored CMO24 Maj 2023

How Google put humanity into technology - Nishma Robb, Google UK

Nishma is responsible for leading brand and reputation marketing for Google in the UK. She has led many of Google’s acclaimed projects and campaigns including Digital Garage, This is My YouTube, the Google Executive Summit, Brandcast, ThinkwithGoogle and Be Internet Legends.

Nishma is a Board Director at the School of Marketing and is proud to be a Fellow of the Marketing Society. Her accolades include Ad Age’s Woman to Watch, Europe (2018), Campaign A List (2017, 2018 and 2019), Drum Digerati and was recognised in the Hospital Group’s h100 list as one of the most influential and innovative people in the UK’s creative industry.

When she’s not looking after her twins or at work, you’ll find her in sparkly shoes dancing in the sun or under the stars!

Talking points

00:00 Intro
00:32 The inspiration behind MadWomen
04:18 How Teletext was the Google before Google
07:54 The responsibility of managing the Google brand
12:20 How Google makes you look clever
13:30 What search reveals about humanity
16:08 "It’s Ok to Ask" campaign with Uncommon
17:59 Why Marcus Rashford helping out with the campaign
20:37 It’s not what we ask it’s what we do with the answers
20:47 The role of humanity in Google's work
24:05 Why we shouldn't just sell cheese
26:01 How the Google Pixel phone makes technology accessible to new audiences
30:17 CODA, How Google helped people understand the life of someone with two deaf parents
34:02 How diverse advertising unites the audience
36:40 Telling one person's story well
39:40 Diversity and representation in media
42:28 How technology democratises the ability for creators to get funded
46:54 Creating the worlds first augmented reality brand
48:00 Top tips for YouTube creators
50:20 How creators and collaborators can grow your brand
51:05 The role of AI to democratise tech
53:13 Advice for advertisers using YouTube
58:01 The surprising effectiveness of brand building style advertising in digital
01:00:35 Nishma’s biggest ever failure
01:02:36 Outro

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(287)

How to build a disruptive brand and win over the CFO - Vineet Mehra, Chime

What happens when a CMO brings the discipline of P&G, private equity and fintech together?Vineet Mehra, CMO of Chime, joins Jon to explain how the challenger bank has disrupted one of the most establi...

16 Sep 49min

What every Marketer needs to know about the future of search - Google’s Sophie Neary

AI is rapidly changing how people search, shop and discover new brands. So what does that mean for marketers?Sophie Neary has spent the past few years inside Google, giving her a front-row seat to som...

9 Sep 47min

Why uncertainty creates better marketing & what AI will never replace - Dr Margaret Heffernan

Dr Margaret Heffernan is one of the world's leading thinkers on uncertainty, leadership and creativity. A bestselling author, entrepreneur and former CEO, her latest book, Embracing Uncertainty, chall...

2 Sep 1h 2min

How Heineken became creative brand of the year - Ali Payne

Ali Payne, CMO of Heineken, joins us to discuss how one of the world's most iconic beer brands became Creative Brand of the Year at Cannes Lions - and what it takes to keep a 150-year-old brand feelin...

26 Aug 45min

Why AI should drive growth, not just efficiency – Najoh Tita-Reid

Najoh Tita-Reid, former Chief Growth Officer at Mars Petcare, joins us to discuss why she made the unusual decision to step away from one of the biggest roles in marketing to embark on a self-describe...

19 Aug 55min

How creativity transformed Australia’s No.1 Telecom’s brand - Brent Smart

Brent Smart is one of the most respected marketers in the world. After spending more than 20 years in advertising, he made the rare move from agency life to become CMO of NRMA Insurance. Brent's most ...

12 Aug 54min

Why your brand can't afford to be boring - Rebecca Darley, Vodafone Australia

Bec Darley, CMO of Vodafone Australia, joins us to discuss what it really takes to grow a challenger brand in one of the world's toughest telecoms markets.From competing against an entrenched duopoly ...

5 Aug 48min

20 years of challenger brand lessons with Auto & General CMO, Jonathan Kerr

Jonathan Kerr, CMO of Auto & General, joins us to explore how one of Australia's most successful challenger brands has built sustained growth by combining strong marketing fundamentals with relentless...

29 Juli 1h 3min