Uncensored CMO7 Juni 2023

A marketers guide to a squiggly career - Helen Tupper, Amazing If

Work is fundamentally important to the quality of our lives and we are surrounded by more change and choice than ever before. Our careers have become far less predictable and increasingly 'squiggly'. In this episode I have a chat with Helen Tupper, co-founder of Amazing If and co-author of "The Squiggly Career: Ditch the Ladder, Discover Opportunity, Design Your Career".

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What we covered in this episode:

How Helen and Sarah started their business on napkin
Why the career ladder is not necessarily the path to success
5 years of experimentation to develop the Squiggly business
How Helen and Sarah went from starting The Squiggly Careers Podcast to 330 episodes
How to create a growth flywheel for your brand or business - making content more useful
Why creating something of huge value for free is the key to B2B growth - remaining relevant
Trusting in reciprocity - why helping people authentically is so important for growth
Why you shouldn't worry about your weaknesses
The Squiggly Careers Book - The 5 Key Skills you need
The importance of deliberately choosing what you want to be known for
Your 2 week energy audit - How to discover your core skills and values
Jon and Helen's 12 month career high and why it mattered
Building high trust teams and emotional safety
Less budget = happy teams
Confidence Gremlins and limiting beliefs
Teaching yourself to draw on the positive
Learning how to fail.... and that this means for success
The pressure pedestal - we are not all Simon Sinek!
Jon's advice on presentation skills
Networking Events - how to reframe the fear
Fired? Redundant? How to get back into employment....fast!
Why you should only share what you really care about
How curious career conversations will set you up well in you next job
Creating a constant flow of future job opportunities
How to use your mobile phone contacts to find the perfect role
Redefining the definition of progression
Helen shares whom Squiggly Careers is for and whom it can help
Helen's advice on crafting your best career story

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