Cannes Lions - The Triple Opportunity of Attention with Karen Nelson-Field, Orlando Wood, Rob Brittain
Uncensored CMO23 Juni 2023

Cannes Lions - The Triple Opportunity of Attention with Karen Nelson-Field, Orlando Wood, Rob Brittain

In this episode I'm joined by three more effectiveness titans in my Cannes special coverage. Karen Nelson-Field, Rob Brittain and fan favourite Orlando Wood join me to talk about the triple opportunity of attention.

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The entrepreneur who raised $300m for charity after cheating death - Matt Pohlson, Omaze

The entrepreneur who raised $300m for charity after cheating death - Matt Pohlson, Omaze

Matt Pohlson is the co-founder of Omaze, a platform that’s raised over £300m for charity through once-in-a-lifetime prize draws. Matt shares how a life-changing moment shaped his mission, the business...

13 Aug 202539min

Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD

Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD

Is Jaguar’s bold rebrand a stroke of genius or marketing madness? We sit down with Rawdon Glover, Managing Director of Jaguar, to unpack the strategy behind one of the most dramatic relaunches in auto...

6 Aug 202548min

Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

In partnership with NBCUniversal, we sit down with Tyler Bahl, CMO of Activision, to explore what it takes to market some of the world’s most successful games, from Call of Duty to Tony Hawk Pro Skate...

30 Juli 202543min

Marketing secret sauce with Kraft Heinz CMO Todd Kaplan

Marketing secret sauce with Kraft Heinz CMO Todd Kaplan

In this episode, produced in partnership with NBCUniversal, we sit down with Todd Kaplan, CMO of Kraft Heinz, to uncover the marketing “secret sauce” behind some of the world’s most iconic brands. Tod...

23 Juli 202530min

How Guinness became No.1, the power of sporting partnerships & the “Diageo way” to build brands - Grainne Wafer

How Guinness became No.1, the power of sporting partnerships & the “Diageo way” to build brands - Grainne Wafer

In partnership with NBCUniversal, we sit down with Grainne Wafer, Global Category Director (Beer, Vodka, Liqueurs) at Diageo, to explore how one of the world’s biggest drinks companies drives growth a...

16 Juli 202535min

Why advertising is broken & how to fix it - Tom Goodwin

Why advertising is broken & how to fix it - Tom Goodwin

To celebrate 200 episodes, Tom Goodwin is back on Uncensored CMO. He's got a pretty strong opinion on the state of advertising. It's broken, and we need to fix it. Tom lays out where he thinks it's al...

14 Juli 202538min

e.l.f’s $1Bn Rhode deal, 25 quarters of growth & the ‘So Many Dicks’ campaign - Kory Marchisotto

e.l.f’s $1Bn Rhode deal, 25 quarters of growth & the ‘So Many Dicks’ campaign - Kory Marchisotto

In partnership with NBCUniversal, we sit down with Kory Marchisotto, CMO of e.l.f. Beauty, to unpack a 25 quarters of consecutive growth. From their bold “So Many Dicks” campaign to the $1B Rhode deal...

9 Juli 202539min

Why AI will be a creative game changer - Simon Morris, Adobe

Why AI will be a creative game changer - Simon Morris, Adobe

Simon Morris is Adobe’s VP of International Marketing, joins us to share how Adobe is empowering creativity at scale. We discuss the impact of AI on marketing, why creativity will always need human sk...

7 Juli 202531min

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