Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters
Uncensored CMO11 Okt 2023

Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters

The Gary Vee of Australia is back in the Uncensored CMO hot seat. That is, of course, everyone's favourite marketing professor, Mark Ritson. In this episode we talk about the best campaigns of the year, Mark's most popular articles and why he thinks the US is lagging behind the rest of the world.

Timestamps:

00:00 - Intro
00:31 - What’s going on in marketing in 2023?
02:19 - Why US marketers are off the pace
05:10 - Ehrenberg Bass and academic literature
06:53 - Mark’s contradicting viewpoints
07:23 - The Gary Vee of Australia
08:42 - Jon made a top 100 list
10:38 - Ritson’s biggest stories of the year
12:33 - Guiness
17:29 - The long and the short of it
20:38 - Cadbury
29:02 - Wear in vs wear out
36:43 - Running the same ad vs running a variation of a campaign
39:16 - Difference vs distinctiveness
45:51 - Is authenticity overrated?
48:12 - Do marketers use a brand’s history enough?
57:43 - Quick fire round

Avsnitt(253)

Fame, Feeling & Flamingos: how consistency helped Very hit new heights

Fame, Feeling & Flamingos: how consistency helped Very hit new heights

Jess Myers CCO of The Very Group, returns to the podcast sharing the success of her role over the past year. We'll explore how Jess and her team navigates the crucial "Golden Quarter" leading up to Ch...

18 Dec 202441min

How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness (CMO) Sadira Furlow

How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness (CMO) Sadira Furlow

In this episode, we're diving into a fascinating conversation with Sadira Furlow, known as the "Dean of Dopeness" at Tony's Chocolonely. We unpack Sadira's career journey from launching viral campaign...

11 Dec 202451min

Rory Sutherland on Jaguar: Madness or Marketing Genius?

Rory Sutherland on Jaguar: Madness or Marketing Genius?

The marketing world has been dominated by the recent Jaguar rebrand. It's split opinion in the industry with many criticising the bold new approach with Jaguar's move to electrification. Rory Sutherla...

9 Dec 202442min

How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)

How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)

In the first of a two part special on one of my favourite challenger brands of all time, Tony’s Chocolonely, I speak with their Chief Chocolonely (CEO), Douglas Lamont. Douglas is an expert in Challen...

4 Dec 202457min

Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary

Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary

In this episode, we dive into the fascinating world of digital retail and YouTube with our special guest, Sophie Neary, Retail MD at Google. We explore studies comparing rational and emotional adverti...

27 Nov 202457min

The Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)

The Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)

In this episode, we're going to be talking about Compound Creativity, a new report by System1 in partnership with the IPA showing how being consistent with your creative compounds over time. I'm speak...

20 Nov 202458min

Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can

Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can

Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike’s focus on DTC was a mistake and what we can al...

13 Nov 202455min

The brands trying to change the world - Chris Baker, Serious Tissues & Change Please

The brands trying to change the world - Chris Baker, Serious Tissues & Change Please

Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestati...

6 Nov 20241h 4min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
avanzapodden
svd-tech-brief
rss-svart-marknad
uppgang-och-fall
fill-or-kill
rss-dagen-med-di
borsmorgon
kapitalet-en-podd-om-ekonomi
affarsvarlden
rss-kort-lang-analyspodden-fran-di
tabberaset
lastbilspodden
24fragor
bathina-en-podcast
borslunch-2