How confused.com challenged the meerkats on smaller budgets - Sam Day
Now in this episode, we're talking about one of the most competitive markets in the world - insurance comparison. Anyone who's followed this market will know just how intense it is. And how do you bui...
3 Jan 202452min
Reloaded: How to be a successful challenger - Adam Morgan (2020)
Today I'm revisiting episode 3, with Adam Morgan, founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out what it takes to become a successful...
27 Dec 202356min
Top 10 marketing and behavioural science insights with Nudge host, Phill Agnew
Today I'm joined by Phill Agnew, senior product marketer at Buffer and host of Nudge, the only podcast dedicated to consumer psychology, and the other podcast that regularly hits the top spot of the U...
18 Dec 20231h 2min
How Just Eat used celebrities and jingles to help them become market leader - Susan O'Brien
Today I'm joined by Susan O'Brien, who is the VP Brand at Just Eat Takeaway. Just Eat are famous for their ads with celebs such as Snoop Dogg and Katy Perry, but are even more well known for their cat...
13 Dec 202343min
No GUT no glory; from startup to Cannes Lions agency of the year in 5 years - Anselmo Ramos
Anselmo Ramos is the co-founder and Creative Chairman of GUT, a global independent creative agency with offices worldwide. He, along with his co-founder Gaston Bigio, opened GUT in 2018 with the goal ...
6 Dec 20231h 7min
Creativity, Christmas and a Cardiac Crisis - Vicki Maguire, Havas
Vicki Maguire is the Chief Creative Officer at Havas London, responsible for some of the best ads of all time. Notably Asda's Elf ad in 2022 which is the happiest ad we've ever seen at System1, and th...
29 Nov 202352min
How Airbnb bounced back from losing 80% of their business with long term brand building - Nancy King
Nancy King is the VP of Marketing at Airbnb. She leads Airbnb's global brand marketing team, performance marketing, marcom and social media teams. Prior to Airbnb, Nancy 20 years working across a mix ...
22 Nov 202344min
The divided brain, attention and how we see the world - Dr Iain McGilchrist
Dr Iain McGilchrist is a psychiatrist, writer, and former Oxford literary scholar. McGilchrist came to prominence after the publication of his book The Master and His Emissary, subtitled The Divided B...
15 Nov 202348min
