Les & Sarah’s big review of the year

One of the most popular episodes of all time was my first with Sarah Carter and Les Binet, so I'm bringing them back to do a review of 2023. We talk about what makes Les cry and if AI is going to take over our jobs.

Links

• Jon's LinkedIn
• Jon's Twitter
• Watch the Uncensored CMO on YouTube

Timestamps

• 00:00:00 - Intro
• 00:01:05 - Les’ favourite ads of 2023
• 00:04:45 - Sarah’s favourite Christmas ads
• 00:07:15 - Wear out
• 00:12:30 - Why familiarity breeds contentment
• 00:17:42 - Have we rediscovered homour in 2023?
• 00:19:47 - The role of purpose in advertising
• 00:29:17 - Diversity and representation
• 00:34:53 - Kevin the carrot and characters
• 00:41:52 - Fluent devices and consistency
• 00:49:01 - Why do John Lewis run christmas ads every year
• 00:50:40 - How did the first ad to ever air score?
• 00:52:51 - The highest performing advertising categories
• 00:55:04 - Lowest performing advertising categories
• 01:00:12 - Outperforming your category
• 01:03:08 - US Superbowl vs UK Christmas
• 01:04:02 - Les and Sarah’s thoughts on AI
• 01:14:03 - How reliable is ESOV
• 01:15:52 - MMM Models
• 01:19:32 - The best performing Adam and Eve ad
• 01:21:42 - Predictions for 2024