Quality Score
Data Skeptic7 Sep 2018

Quality Score

Two weeks ago we discussed click through rates or CTRs and their usefulness and limits as a metric. Today, we discuss a related metric known as quality score.

While that phrase has probably been used to mean dozens of different things in different contexts, our discussion focuses around the idea of quality score encountered in Search Engine Marketing (SEM). SEM is the practice of purchasing keyword targeted ads shown to customers using a search engine.

Most SEM is managed via an auction mechanism - the advertiser states the price they are willing to pay, and in real time, the search engine will serve users advertisements and charge the advertiser.

But how to search engines decide who to show and what price to charge? This is a complicated question requiring a multi-part answer to address completely. In this episode, we focus on one part of that equation, which is the quality score the search engine assigns to the ad in context. This quality score is calculated via several factors including crawling the destination page (also called the landing page) and predicting how applicable the content found there is to the ad itself.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(601)

Video Recommendations in Industry

Video Recommendations in Industry

In this episode, Kyle Polich sits down with Cory Zechmann, a content curator working in streaming television with 16 years of experience running the music blog "Silence Nogood." They explore the inter...

26 Dec 202538min

Eye Tracking in Recommender Systems

Eye Tracking in Recommender Systems

In this episode, Santiago de Leon takes us deep into the world of eye tracking and its revolutionary applications in recommender systems. As a researcher at the Kempelin Institute and Brno University,...

18 Dec 202552min

Cracking the Cold Start Problem

Cracking the Cold Start Problem

In this episode of Data Skeptic, we dive deep into the technical foundations of building modern recommender systems. Unlike traditional machine learning classification problems where you can simply ap...

8 Dec 202539min

Designing Recommender Systems for Digital Humanities

Designing Recommender Systems for Digital Humanities

In this episode of Data Skeptic, we explore the fascinating intersection of recommender systems and digital humanities with guest Florian Atzenhofer-Baumgartner, a PhD student at Graz University of Te...

23 Nov 202536min

DataRec Library for Reproducible in Recommend Systems

DataRec Library for Reproducible in Recommend Systems

In this episode of Data Skeptic's Recommender Systems series, host Kyle Polich explores DataRec, a new Python library designed to bring reproducibility and standardization to recommender systems resea...

13 Nov 202532min

Shilling Attacks on Recommender Systems

Shilling Attacks on Recommender Systems

In this episode of Data Skeptic's Recommender Systems series, Kyle sits down with Aditya Chichani, a senior machine learning engineer at Walmart, to explore the darker side of recommendation algorithm...

5 Nov 202534min

Music Playlist Recommendations

Music Playlist Recommendations

In this episode, Rebecca Salganik, a PhD student at the University of Rochester with a background in vocal performance and composition, discusses her research on fairness in music recommendation syste...

29 Okt 202552min

Bypassing the Popularity Bias

Bypassing the Popularity Bias

15 Okt 202534min

Populärt inom Vetenskap

allt-du-velat-veta
dumma-manniskor
p3-dystopia
rss-ufobortom-rimligt-tvivel
ufo-sverige
kapitalet-en-podd-om-ekonomi
sexet
medicinvetarna
svd-nyhetsartiklar
rss-vetenskapsradion
hacka-livet
rss-vetenskapsradion-2
paranormalt-med-caroline-giertz
det-morka-psyket
ufo-sverige-2
rss-spraket
halsorevolutionen
rss-klotet
dumforklarat
ideer-som-forandrar-varlden