Reinventing Sponsored Search Auctions
Data Skeptic17 Mars 2017

Reinventing Sponsored Search Auctions

In this Data Skeptic episode, Kyle is joined by guest Ruggiero Cavallo to discuss his latest efforts to mitigate the problems presented in this new world of online advertising. Working with his collaborators, Ruggiero reconsiders the search ad allocation and pricing problems from the ground up and redesigns a search ad selling system. He discusses a mechanism that optimizes an entire page of ads globally based on efficiency-maximizing search allocation and a novel technical approach to computing prices.

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Avsnitt(601)

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Quality Score

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Click Through Rates

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Ant Intelligence

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10 Aug 201828min

Human Detection of Fake News

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With publications such as "Prior exposure increases perceived accuracy of fake news", "Lazy, not biased: Susceptibility to partisan fake news is better explained by lack of reasoning than by motivated...

3 Aug 201828min

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