Tribal Marketing
Peter Gloor, a Research Scientist at the MIT Center for Collective Intelligence, takes us on a new world of tribe classification. He extensively discussed the need for such classification on the internet and how he built a machine learning model that does it. Listen to find out more!
24 Okt 202237min
Nano-targetted Facebook Ads
17 Okt 202244min
Debiasing GPT-3 Job Ads
We hear about the impeccable achievements of GPT-3 models, but such large generative models come with their bias. On the show today, Conrad Borchers, a Ph.D. student in Human-Computer Interaction, joins us to discuss the bias in GPT-3 for job ads and how such large models can be de-biased. Listen to learn more!
10 Okt 202248min
ML Ops in Production
Moses Guttman from Clear ML joins us to share insights about how organizations leveraging machine learning keep their programs on track. While many parallels exist between the software development life cycle (SWLC) and the machine learning development life cycle, successful deployments of ML in production have demonstrated that a unique set of tools is required. Moses and I discuss the emergence of ML Ops, success stories, and how modern teams leverage tools like Clear ML's open source solution to maximize the value of ML in the organization.
6 Okt 202241min
Ad Network Tomography
Data sharing in the ad tech space has largely been a black box system. While it is obvious the data is being collected, the data sharing process is obscure to users. On the show today, Maaz Bin Musa and Rishab, both researchers at the University of Iowa, speak about the importance of data transparency and their tool, ATOM for data transparency. Listen to find out how ATOM uncovers data-sharing relationships in the ad-tech space.
3 Okt 202235min
First Party Tracking Cookies
When you accept cookies on a website, you cannot tell whether the cookies are used for tracking your personal data or not. Shaoor Munir's machine learning model does that. On the show today, the Ph.D student at the University of California, discussed the world of first-party cookies and how he developed a machine learning model that predicts whether a first-party cookie is used for tracking purposes.
26 Sep 202235min
The Harms of Targeted Weight Loss Ads
Liza Gak, a Ph.D. student at UC Berkeley, joins us to discuss her research on harmful weight loss advertising. She discussed how weight loss ads are not fact-checked, and how they typically target the most vulnerable. She extensively discussed her interview process, data analysis, and results. Listen for more!
19 Sep 202234min
Podcast Advertising
Growing your podcast to the point of monetization is not a walk in the park. Today, Rob Walch, the VP of Podcast Relations at Libsyn talks about podcast advertising. He discussed how advertising works, how to grow your audience and some blueprints to being a successful podcaster. Listen for more.
12 Sep 202235min
