Advertising Attribution with Nathan Janos
Data Skeptic6 Juni 2014

Advertising Attribution with Nathan Janos

A conversation with Convertro's Nathan Janos about methodologies used to help advertisers understand the affect each of their marketing efforts (print, SEM, display, skywriting, etc.) contributes to their overall return.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(601)

Trusting Machine Learning Models with LIME

Trusting Machine Learning Models with LIME

Machine learning models are often criticized for being black boxes. If a human cannot determine why the model arrives at the decision it made, there's good cause for skepticism. Classic inspection app...

19 Aug 201635min

[MINI] ANOVA

[MINI] ANOVA

Analysis of variance is a method used to evaluate differences between the two or more groups.  It works by breaking down the total variance of the system into the between group variance and within gro...

12 Aug 201612min

Machine Learning on Images with Noisy Human-centric Labels

Machine Learning on Images with Noisy Human-centric Labels

When humans describe images, they have a reporting bias, in that the report only what they consider important. Thus, in addition to considering whether something is present in an image, one should con...

5 Aug 201623min

[MINI] Survival Analysis

[MINI] Survival Analysis

Survival analysis techniques are useful for studying the longevity of groups of elements or individuals, taking into account time considerations and right censorship. This episode explores how surviva...

29 Juli 201614min

Predictive Models on Random Data

Predictive Models on Random Data

This week is an insightful discussion with Claudia Perlich about some situations in machine learning where models can be built, perhaps by well-intentioned practitioners, to appear to be highly predic...

22 Juli 201636min

[MINI] Receiver Operating Characteristic (ROC) Curve

[MINI] Receiver Operating Characteristic (ROC) Curve

An ROC curve is a plot that compares the trade off of true positives and false positives of a binary classifier under different thresholds. The area under the curve (AUC) is useful in determining how ...

15 Juli 201611min

Multiple Comparisons and Conversion Optimization

Multiple Comparisons and Conversion Optimization

I'm joined by Chris Stucchio this week to discuss how deliberate or uninformed statistical practitioners can derive spurious and arbitrary results via multiple comparisons. We discuss p-hacking and a ...

8 Juli 201630min

[MINI] Leakage

[MINI] Leakage

If you'd like to make a good prediction, your best bet is to invent a time machine, visit the future, observe the value, and return to the past. For those without access to time travel technology, we ...

1 Juli 201612min

Populärt inom Vetenskap

allt-du-velat-veta
dumma-manniskor
p3-dystopia
rss-ufobortom-rimligt-tvivel
sexet
rss-vetenskapsradion
medicinvetarna
ufo-sverige
rss-vetenskapsradion-2
svd-nyhetsartiklar
hacka-livet
det-morka-psyket
kapitalet-en-podd-om-ekonomi
halsorevolutionen
paranormalt-med-caroline-giertz
ufo-sverige-2
rss-klotet
ideer-som-forandrar-varlden
pojkmottagningen
bildningspodden