The Joy Killers - A business murder Mystery.30 Mars 2022

S8 E42 Practical Solutions to Difficult Problems with Jeremy Gray

Twitter, YouTube, Instagram, and Facebook can take away your business at any time by changing the algorithms, shutting down your account, or making you pay to turn up. Social media is a great place to gain distribution you are building on rented land. Once you have social media followers, start building an email list.

Email is a peer-to-peer network giving you a direct line to your customers. This is not controlled by anyone but yourself, an algorithm or whether you spend money. The author’s position is that when someone gives you their e-mail address they are your friend, not a stranger. But it is very easy to lose that friendship. You would not spam your friends so you should not spam these contacts either. I have had some bad experiences recently. Look I get it, a business owner has spent time to develop a piece of useful content, or to produce a YouTube video. If I want more, then I buy the additional information such as an e-book, with my email address. And I know I will get some follow up e-mails and if they are not to frequent and add to my knowledge, provide inspiration, or entertain me that is fair enough. But sometimes I find I have opened myself up to a barrage of emails that are thinly disguised sales pitches. That’s not what I signed up for. I unsubscribe and no longer consider the sender my friend. Just as described in episode 41, for any type of content you produce, ensure your emails first educate, second inspire and finally entertain. And only send out an email when you have something useful to say.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(237)

Retaining Top Talent When Promotion Isn't an Option

Hello listeners, it's Jeremy Gray here, ready to dive into another episode of "Practical Solutions to Difficult Problems." On today's show, we're unraveling an all-too-common tragedy in the business w...

20 Apr 202412min

Ascending Past Ability: Navigating the Pitfalls of the Peter's Principle

Hello everyone, and welcome to "Practical Solutions to Difficult Problems." I'm your host, Jeremy Gray, and today, we're going to unravel a particularly tricky issue that haunts many businesses – the ...

19 Apr 202412min

Handling Poor Employee Performance: A Guide for Business Owners

Welcome to Practical Solutions to Difficult Problems. In this episode, we'll be delving into the challenging issue of dealing with underperforming employees. I'll be sharing practical strategies and p...

18 Apr 202412min

S17 Wk1 E4 From Adversity to Entrepreneurship The Inspirational Journey of Lorna Farrell

Welcome to Practical Solutions to Difficult Problems. In this episode, we meet Lorna Farrell, a Scottish motivational speaker, poet, and activist. Despite facing challenges with disabilities, Lorna ha...

17 Apr 202412min

Resource Inventory Key to Achieving Business Goals

Hey there, welcome back to Practical Solutions to Difficult Problems! In today's episode, we're diving into the nitty-gritty of running a successful business. I'll be walking you through the crucial t...

11 Apr 202412min

S17 Wk1 E2 Uncovering Business Joy Transforming Your Vision for Success

Hey there, it's Jeremy Gray from Practical Solutions to Difficult Problems. In today's episode, we're diving into the key questions and exercises that will help you rediscover the joy of entrepreneurs...

10 Apr 202412min

S17 Wk1 E1 Rekindling Business Joy Mapping Out Your Path to Success

Hello and welcome back to Practical Solutions to Difficult Problems. I'm Jeremy Gray, your host, and in today's episode, we're diving into the concept of "Joy Killers" in business. Join me as we explo...

9 Apr 202412min