S8 E45 Build Your Brand
The Joy Killers - A business murder Mystery.4 Apr 2022

S8 E45 Build Your Brand

Build Your Brand

The underlying advice contained in Dorie Clark’s “Entrepreneurial You” is that most entrepreneurs in the coaching, consulting, speaking field fail to diversify themselves. Diversification can enable you to earn more and mitigate risk. Too many entrepreneurs focus on earning revenue from one or two activities, such as consulting and coaching. To stop being held a slave to the clock, trading hours for dollars you need to develop multiple streams of income. In his prologue to the book Dori states that her business model has seven distinct streams. Before you tune out at the thought of developing seven, yes seven, income streams, keep in mind that it has taken Dori over ten years to get to this stage. As she describes in her book “The Long View” it takes time to achieve great things. Not all potential income streams will be appropriate for you, select the ones that match your business goals. Your objective, and its mine since reading Dori’s book, should be to be earning money while you sleep. And although I will focus on the solopreneur, much of the information shared in these episodes is applicable for the intrapreneur working within corporations with all the advantages that access to funds and talent that brings. Nor do you need to quit your job to follow Dori’s advice, a side gig can bring in useful additional income. Over the next few episodes, you can learn how to build your portfolio career.

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