How Xchanging Uses Social Selling, with Sophie Barnes

How is social selling changing the way B2B organisations engage with decision makers? To get some answers, I've had a chat with Sophie Barnes of Xchanging. Our tip of the week is Google Forms and our big shout goes out to Campbell & Syme - great coffee roasters in East Finchley, north London. Questions for Sophie: Tell us about Xchanging and what you do there? How did you go about implementing social selling in the organization? What's the sales team setup? Does everyone have the Sales Navigator? What were some of the challenges that you faced implementing social selling? What channels do you use for social selling? What digital sales collaterals do you use? What tools do your sales people use on a daily basis? How do you go about measuring success and what results have you seen? What are your greatest successes on social media in general? What brands inspire you on social media? What's going to happen next in this space? Show notes article: http://linkhumans.com/podcast/social-selling-xchanging All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow Catch you next week! - Jorgen