The Chris Voss Show Podcast – Rich Kozak, CEO of RichBrands on How to Elevate Your Life and Business to a Higher Level

The Chris Voss Show Podcast – Rich Kozak, CEO of RichBrands on How to Elevate Your Life and Business to a Higher Level

Rich Kozak, CEO of RichBrands on How to Elevate Your Life and Business to a Higher Level Richbrands.org Show Notes About The Guest(s): Rich Kozak is the founder and CEO of Rich Brands. With 46 years of experience in defining, languaging, and launching brands, Rich is a mentor and guide to heart-centered professionals and entrepreneurs who are determined to make a higher level impact. He helps individuals and companies develop clarity in their branding and marketing strategies to create a consistent and strategic perception of their brand. Summary: Rich Kozak, founder and CEO of Rich Brands, joins Chris Voss on The Chris Voss Show to discuss the importance of branding and how to set your brand on fire. Rich emphasizes the need for clarity in branding and explains that a brand is not what you think it is, but what everyone else thinks it is. He shares the seven steps of impact-driven branding and highlights the significance of consistent and strategic branding. Rich also warns against the misconception that branding is just about design and emphasizes the importance of language that transfers energy and elevates your brand. He advises against relying solely on organic growth and explains the metrics to measure the success of your branding and marketing campaigns. Key Takeaways: Branding is the perception of your brand by others, not what you think it is. Clarity is the missing piece in branding and is essential for making higher level impacts. Branding is everything you do to create a consistent and strategic perception of your brand. Language that transfers energy and uniqueness is crucial for a brand to come alive. Qualified traffic, engagement ratio, and conversion ratio are important metrics to measure the success of your branding and marketing campaigns. Quotes: "Your brand is a perception, but it's not your perception. It's what everybody else thinks it is." - Rich Kozak "Branding is everything you can do to create a consistent perception that strategically moves your brand forward." - Rich Kozak "The clarity with which your brand speaks shapes its impact." - Rich Kozak Biography Rich Kozak, CEO of RichBrands is rocket fuel for people who want their Brand to IMPACT others’ lives or the world. Rich is the sage voice of IMPACT-Driven Branding. Rich is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times. His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops. Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100’s of industries.

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The Chris Voss Show Podcast – The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer

The Chris Voss Show Podcast – The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer

The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer NealSchaffer.com Neal Schaffer is a recognized leader in helping businesses Maximize Your Social as a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant. From Fortune 50 enterprises to Grammy Award-Winning musicians, Neal has helped leading brands reach their next level in social media marketing, and he is available to bring this wealth of knowledge and experience to both educate and entertain your audience at your next event, workshop, or training.

22 Juli 20201h 3min

The Chris Voss Show Podcast – Ethics & Why It Matters with Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, Communication, University of Tampa

The Chris Voss Show Podcast – Ethics & Why It Matters with Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, Communication, University of Tampa

Ethics & Why It Matters with Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, Communication, University of Tampa Kirk Hazlett Bio A public relations professional-turned-public relations professor, Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor of Communication at the University of Tampa (FL). He is passionate about ethical PR practice and currently serves as PRSA Tampa Bay’s first Ethics Officer. In addition, he is Chair of the Ethics Committee, Global Listening Centre, an international non-profit organization promoting the noble cause of listening worldwide and encouraging individuals, organizations and institutions to work together to meet the urgent challenges of society. Before moving into academia, Kirk practiced nonprofit and government public relations and marketing for more than 35 years in the US as well as Asia. During his professional career, he managed communication programs for healthcare and member services organizations as well as the US Army and US Air Force in Vietnam, the Philippines and the United States. He also provided consulting services for both the Manila and the Singapore Red Cross.

21 Juli 202040min

The Chris Voss Show Podcast – Darlene McDonald on Black Lives Matter & Rep. John Lewis’ Life

The Chris Voss Show Podcast – Darlene McDonald on Black Lives Matter & Rep. John Lewis’ Life

Darlene McDonald on Black Lives Matter & Rep. John Lewis' Life Darlenemcdonald.com

21 Juli 20201h 18min

The Chris Voss Show Podcast – The Mindful Millionaire: Overcome Scarcity, Experience True Prosperity, and Create the Life You Really Want by Leisa Peterson

The Chris Voss Show Podcast – The Mindful Millionaire: Overcome Scarcity, Experience True Prosperity, and Create the Life You Really Want by Leisa Peterson

The Mindful Millionaire: Overcome Scarcity, Experience True Prosperity, and Create the Life You Really Want by Leisa Peterson wealthclinic.com Leisa Peterson, CFP® is on a mission to help 1,000,000 people elevate their financial consciousness by realizing their true value and creating financial security for themselves. As a coach and mindset teacher, Leisa host’s the Mindful Millionaire podcast as well as virtual workshops and life-transforming retreats. Her masterful blend of sound financial strategy and mindfulness training helps people break free of patterns of lack, scarcity and money fears, allowing them to finally lead the rewarding, fulfilling, and abundant lives they most desire. Leisa has appeared in The Wall Street Journal, FastCompany, Forbes, The Week, Huffington Post and has been featured on many podcasts and radio shows. Prior to starting WealthClinic®, LLC, Leisa worked with some of the largest financial and business services companies in the world including Wells Fargo, State Farm Insurance, UNUM Life Insurance, New York Life, Federal Express, Pitney Bowes, Ford Motor Company, and General Motors.

21 Juli 202047min

The Chris Voss Show Podcast – Dr. Lawrence Chatters on Black Lives Matter & John Lewis RIP

The Chris Voss Show Podcast – Dr. Lawrence Chatters on Black Lives Matter & John Lewis RIP

Dr. Lawrence Chatters on Black Lives Matter & John Lewis RIP Facebook.com/Drchatters

19 Juli 20201h 26min

The Chris Voss Show Podcast – Neil Gordon, Speaker Coach Talks About How To Be A Better Leader, Seller and Speaker

The Chris Voss Show Podcast – Neil Gordon, Speaker Coach Talks About How To Be A Better Leader, Seller and Speaker

Neil Gordon, Speaker Coach Talks About How To Be A Better Leader, Seller and Speaker

18 Juli 20201h 1min

The Chris Voss Show Podcast – Santia Deck, WFLA Athlete, CEO of Trounus & First Woman Pioneer in Football & Shoes!

The Chris Voss Show Podcast – Santia Deck, WFLA Athlete, CEO of Trounus & First Woman Pioneer in Football & Shoes!

Santia Deck, WFLA Athlete, CEO of Trounus & First Woman Pioneer in Football & Shoes! Queenofabs.com Tronusofficial.com

17 Juli 202024min

The Chris Voss Show – Begin Again: James Baldwin’s America and Its Urgent Lessons for Our Own by Eddie S. Glaude Jr.

The Chris Voss Show – Begin Again: James Baldwin’s America and Its Urgent Lessons for Our Own by Eddie S. Glaude Jr.

Begin Again: James Baldwin's America and Its Urgent Lessons for Our Own by Eddie S. Glaude Jr. Eddie S Glaude Jr. Princeton.edu NEW YORK TIMES BESTSELLER • James Baldwin grew disillusioned by the failure of the civil rights movement to force America to confront its lies about race. In our own moment, when that confrontation feels more urgently needed than ever, what can we learn from his struggle? “In the midst of an ugly Trump regime and a beautiful Baldwin revival, Eddie Glaude has plunged to the profound depths and sublime heights of Baldwin’s prophetic challenge to our present-day crisis.”—Cornel West We live, according to Eddie S. Glaude Jr., in a moment when the struggles of Black Lives Matter and the attempt to achieve a new America have been challenged by the election of Donald Trump, a president whose victory represents yet another failure of America to face the lies it tells itself about race. From Charlottesville to the policies of child separation at the border, his administration turned its back on the promise of Obama’s presidency and refused to embrace a vision of the country shorn of the insidious belief that white people matter more than others. We have been here before: For James Baldwin, these after times came in the wake of the civil rights movement, when a similar attempt to compel a national confrontation with the truth was answered with the murders of Medgar Evers, Malcolm X, and Martin Luther King, Jr. In these years, spanning from the publication of The Fire Next Time in 1963 to that of No Name in the Street in 1972, Baldwin transformed into a more overtly political writer, a change that came at great professional and personal cost. But from that journey, Baldwin emerged with a sense of renewed purpose about the necessity of pushing forward in the face of disillusionment and despair. In the story of Baldwin’s crucible, Glaude suggests, we can find hope and guidance through our own after times, this Trumpian era of shattered promises and white retrenchment. Mixing biography—drawn partially from newly uncovered interviews—with history, memoir, and trenchant analysis of our current moment, Begin Again is Glaude’s endeavor, following Baldwin, to bear witness to the difficult truth of race in America today. It is at once a searing exploration that lays bare the tangled web of race, trauma, and memory, and a powerful interrogation of what we all must ask of ourselves in order to call forth a new America. Eddie S. Glaude Jr. is a scholar who speaks to the black and blue in America. His most well-known books, Democracy in Black: How Race Still Enslaves the American Soul, and In a Shade of Blue: Pragmatism and the Politics of Black America, take a wide look at black communities and reveal complexities, vulnerabilities, and opportunities for hope. Hope that is, in one of his favorite quotes from W.E.B Du Bois, “not hopeless, but a bit unhopeful.” Other muses include James Baldwin, Malcolm X, and Bobby “Blue” Bland. In addition to his readings of early American philosophers and contemporary political scientists, Glaude turns to African American literature in his writing and teaching for insight into African American political life, religious thought, gender and class.

14 Juli 202056min

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